Innovative Types of Strategies in Marketing For Businesses

types of strategies in marketing

A vision without a strategy remains an illusion“. You must have heard about this saying, but have you ever thought about making strategies? Maybe not! Here in this blog, we will discuss different types of strategies in marketing.

First of all, we need to understand that there are two types of marketing present in today’s market:

  1. Traditional marketing: Traditional marketing refers to selling. And promoting goods & services of a particular company offline.
  1. Digital marketing: Digital marketing refers to selling. And promoting goods & services of a particular company online.

Further we will discuss different types of strategies in marketing (in both aspects, traditional and digital).

What are different types of traditional marketing strategies?

There are several traditional marketing strategies. They help businesses to boost up their sales and reputation.

Some of the best strategies are are as follows

Paid marketing

This is the most effective strategy of marketing. In paid marketing, you pay money to get your advertisement displayed. Those mediums can be anything like newspapers, televisions, radio, etc.

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Verbal marketing

Verbal marketing, also known as word-of-mouth marketing. It includes the activity in which customers spread positive feedback. This activity increases faith among people, which  results in increased sales.

Affinity marketing

Affinity marketing mainly focuses on relationship building. This marketing is done to create a long-term relationship with customers. Instead of a one-time sales opportunity, here, marketers focus on gaining customer loyalty. By providing meritorious goods & services.

Social cause marketing

As the name suggests, this is the marketing done for the social cause. Corporate social responsibility plays a very crucial part in today’s market. To fulfill CSR, many companies focus on doing social cause marketing.

Diversity marketing

This type of marketing includes targeting a diverse audience. In this marketing strategy, marketers aim at the targeted audience. According to different aspects like culture, beliefs, preferences, attitudes, mindset, etc.

The above-discussed points show that different marketing strategies can boost your business.

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Now, shall we take a look at different types of digital marketing strategies?

It goes without saying that today’s era is a digital era—especially after the outbreak of covid-19.

It has become imperative for companies to adopt the digital path. If they want to boost their business.

Some types of strategies in marketing are as follows:

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Search Engine Optimization (SEO)

The  most popular domain in digital marketing is SEO. SEO refers to that technique by which we optimize the performance of our website. So that it can rank over a Search Engine Result Page (SERP) organically.

Search Engine Marketing (SEM)

It refers to a strategy in which marketers pay search engines. Inorganic traffic is generated in SEM.

Social Media Marketing (SMM)

Social media marketing refers to  (paid) promoting the goods & services on social media sites.                      

Note: Latest data shows that there are approximately 4.33 billion social media users. Which comprises more than 55% of the global population.

Social Media Optimisation (SMO)

SMO is done to grow an organization’s online presence. In SMO, we connect with customers and share values on social media platforms.

Pay Per Click (PPC)

Pay per click is a type of internet advertising. In this, advertiser pays search engines after every click on its site’s link. It is a way of buying the traffic for your site instead of earning them organically.

Email marketing

This is the hidden gem of marketing strategies. Under this marketing, the marketer sends different types of emails to potential customers. Email marketing is done to attract new customers as well as to keep old ones.

Content marketing

Content marketing is  done to attract  traffic  to a particular site. It is a very effective way to increase people’s visits to your site. Moreover, the quality of your content is essential if you want to attract the masses.

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Influencer marketing

It is a type that involves promoting goods & services by influencers. Companies make social media influencers review their products or services. Moreover, show them in their content. Influencers get paid for this act of promotion.                                                                                                       

For example, Adidas is one of the  brands that use influencer marketing strategies. The target audience of Adidas is youngsters. That is why it used an influencer marketing campaign.

Affiliate marketing

The other name of affiliate marketing is referral marketing. In this type of strategy, the company pays others to promote their goods & services on social media platforms. In contrast, many big companies use affiliate marketing for promotional purposes. Such as Amazon, Flipkart, eBay, etc.

Mobile marketing

Any advertising activity which is done through mobile is known as mobile marketing. 

Note: Latest data shows that there are 5.27 billion unique mobile users worldwide. That comprises 67.1% of the world’s population.

To target this vast market, companies are now approaching mobile marketing strategy.


The above-explained points show how marketing strategies can help a business to grow. Today is the era of digital platforms, and in this era, we can not ignore digital marketing. After the covid outbreak, every physical activity has been affected. Moreover, this  was the primary reason for companies shifting towards digital platforms. But, traditional marketing is as important as digital marketing. That is why  types of strategies in marketing in both aspects are explained above. Get the best marketing homework help from our experts.

Frequently Asked Questions

What are the tools for direct marketing?

You can improve your marketing results by using these tools.
Promotional emails.
Text messaging.
Targeted online display ads.

What are the basic key elements of marketing?

There are four important elements of every marketing plan. These four elements are also known as four P’s of marketing. Those four P’s are: