{"id":11203,"date":"2023-11-30T13:18:49","date_gmt":"2023-11-30T13:18:49","guid":{"rendered":"https:\/\/statanalytica.com\/blog\/?p=11203"},"modified":"2025-05-28T05:54:51","modified_gmt":"2025-05-28T09:54:51","slug":"what-is-retail-marketing","status":"publish","type":"post","link":"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/","title":{"rendered":"What Is Retail Marketing? Process, Types &amp; Strategies"},"content":{"rendered":"\n<p>You always buy lots of products. Do you know how they reach you? Retail marketing is the process from manufacturing to delivery. In this process, producers, wholesalers, and retailers play an important role today, and we will discuss what is retail marketing? Type of retail marketing, classification of the retail sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-retail-marketing\"><\/span><strong>What is Retail marketing?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69def43296ffa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ff5104;color:#ff5104\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ff5104;color:#ff5104\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69def43296ffa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#what-is-retail-marketing\" >What is Retail marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#what-is-the-process-of-retail-marketing\" >What is the Process of retail marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#1-producer\" >1. Producer&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#2-wholesaler\" >2. Wholesaler&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#3-retailer\" >3. Retailer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#4-customer\" >4. Customer&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#what-is-modern-and-traditional-retail-marketing\" >What is Modern and Traditional Retail Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#1-traditional-retail-marketing\" >1. Traditional retail marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#2-modern-retail-marketing\" >2. Modern retail marketing&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#what-is-the-type-of-retail-marketing\" >What Is The Type Of Retail Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#1-store-based-retailing\" >1) Store-based retailing&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#a-on-the-basis-of-ownership\" >A) On the basis of ownership&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#-b-on-the-basis-of-goods-offered\" >&nbsp;&nbsp;B) On the basis of goods offered&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#2-non-store-based-retailing\" >2) Non-store-based retailing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#3-service-sector\" >3) Service sector<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#importance-of-retail-marketing\" >Importance of Retail Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#top-10-retail-companies-in-us\" >Top 10 retail companies in us&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/statanalytica.com\/blog\/what-is-retail-marketing\/#conclusion\" >Conclusion&nbsp;&nbsp;&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>What is retail marketing?&nbsp; Retail is the last channel of distribution. Retail refers to selling goods and services to the customer, consumer, and end user. The retailer purchases the product from the manufacturer or wholesaler in a huge amount. And sell to the customer in the small amount they want.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-HEPsJEI5TsUlrQqPs6aO5FqY4fdNTzU5xDAzuWbLU5y_J53k1EDZuU-N8gotQbcpY1Kk6rDCq9g-x8t-4vVqczvQLMwXEEV6A_0YPqz1zsNVoxJZXr7YZ7D_Si3yYm_RbRL_-QCMEjZJaSSczQAUaQ\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-process-of-retail-marketing\"><\/span><strong>What is the Process of retail marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After knowing what is retail marketing?. Now we will talk about the process of retail marketing&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-producer\"><\/span>1. <strong>Producer&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, a producer makes goods and services with the help of raw materials and semi-finished goods. They make a large number of products. And sell to the wholesaler, retailer, agent, customers, etc.&nbsp;<\/p>\n\n\n\n<p>For example, a producer makes 100 kg of sugar with the help of sugarcane. And sell to wholesalers, retailers, agents, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-wholesaler\"><\/span>2. <strong>Wholesaler&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A wholesaler is an individual or business that purchases a large quantity of products from a producer, farmer, or other vendor. Wholesalers store all products in warehouses and sell them to retailers. However, these individuals can still use a list of the best places to sell online since digital platforms offer many opportunities.<\/p>\n\n\n\n<p>For example, a wholesaler purchases 40 kg&nbsp; and&nbsp; 50 kg of sugar from the producer and sale to the retailer&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-retailer\"><\/span>3. <strong>Retailer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A retailer is also a person or company that buys goods and services from producers and wholesalers and sells them to customers in the small quantity they want.\u00a0<\/p>\n\n\n\n<p>For example, a retailer buys 20 to 30 kg of sugar from a wholesaler. And sell to the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-customer\"><\/span>4. <strong>Customer&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A customer is a person who buys the goods and services from a shop and a business they want.<\/p>\n\n\n\n<p>For example, a retailer buys 2 to 3 kg of sugar from a retailer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-modern-and-traditional-retail-marketing\"><\/span><strong>What is Modern and Traditional Retail Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After the question, what is retail marketing? The next question comes up: what are modern and traditional marketing? Let&#8217;s discuss modern and traditional retail marketing.&nbsp;<\/p>\n\n\n\n<p>Do you ever purchase products from online websites? How was the experience?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-traditional-retail-marketing\"><\/span>1. <strong>Traditional retail marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Traditional business is less organized than modern business. It is a complex distribution network of micro retailers, android or windows kiosk solution, street vendors, wholesalers, and distributors. Traditional retailers make interpersonal relationships between the customers and the retailer.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-modern-retail-marketing\"><\/span>2. <strong>Modern retail marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now we talk about modern retail. As technology expands. Online payment is becoming so convenient for everyone; that is why people like modern retail more than traditional retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-the-type-of-retail-marketing\"><\/span><strong>What Is The Type Of Retail Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So far we can discuss now what is retail marketing and process of retail marketing and modern or traditional retail marketing now we will talk about type of retail marketing&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>1) store-based retailing&nbsp;<\/td><td>2) non-store retailing&nbsp;<\/td><td>3) services sector&nbsp;&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-store-based-retailing\"><\/span><strong>1) Store-based retailing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Store-based retailing means there is a place where the retailing activity is done physically. It means a physical location where the goods and services are sold to the customer for consideration. Store-based retailing is divided into two categories.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Based on ownership&nbsp;<\/td><td>On the basis of goods offered&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-on-the-basis-of-ownership\"><\/span><strong>A) On the basis of ownership&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Independent retailer&nbsp;<\/td><\/tr><tr><td>Chain retail store&nbsp;<\/td><\/tr><tr><td>Franchise&nbsp;<\/td><\/tr><tr><td>&nbsp;Consumer cooperative&nbsp;<\/td><\/tr><tr><td>eased department&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"-b-on-the-basis-of-goods-offered\"><\/span>&nbsp;<strong>&nbsp;B) On the basis of goods offered&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Shopping mall&nbsp;<\/td><\/tr><tr><td>Superstore&nbsp;<\/td><\/tr><tr><td>Hypermarket&nbsp;&nbsp;<\/td><\/tr><tr><td>Specialty store&nbsp;<\/td><\/tr><tr><td>Departmental store&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-non-store-based-retailing\"><\/span>2)<strong> Non-store-based retailing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;Non-store-based retailing means there is no place where the retailing activity is done physically. It means customers buy the products online with the help of the internet and mobile. Non-store-based retailing is also divided into two categories.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Direct selling&nbsp;<\/td><td>Distance selling<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-service-sector\"><\/span><strong>3) Service sector<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;The service sector means selling different types of services to the customer. Like banking service, insurance service, hospital service, saloon service, etc., a customer in any part of the country, even any part of the world, may book his taxi in advance.<\/p>\n\n\n\n<p>The service sector divided into two categories&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Organized retail sector&nbsp;<\/td><td>Unorganized retail sector&nbsp;&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"importance-of-retail-marketing\"><\/span>I<strong>mportance of Retail Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you learn about the importance of retail marketing together with what is retail marketing&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribution in GDP<\/li>\n\n\n\n<li>Creation of utility&nbsp;<\/li>\n\n\n\n<li>Comfort and facility of shopping&nbsp;<\/li>\n\n\n\n<li>Increase in standard of living&nbsp;<\/li>\n\n\n\n<li>Increase in employment&nbsp;<\/li>\n\n\n\n<li>Good customer service&nbsp;<\/li>\n\n\n\n<li>Increase in productivity&nbsp;<\/li>\n\n\n\n<li>Storage and where housing&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top-10-retail-companies-in-us\"><\/span><strong>Top 10 retail companies in us&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hope you learn now about what is retail marketing. Then see the top 1o retail companies. The retail industry is not the same. as it was 20 years ago. There is a lifestyle that has improved. Many things have changed. In some parts of the world, the retail industry is still run by small families. But the retail market is increasing day by day. Here are some statistics of the current top 10 retail company&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/lAbaHhiKQxLZg2tLeEWFPyZOilbMi8qPTMBCIS22RrDBE1qZAyHGRYHWQftG_FvcdC3aB3GEKK8Raf-svoCPr0k4DZsd0TS0SXh6StYmb8qUQ39E_Tc14t6ssMez0ETVJbHcVxUgT9ZERB6zff_46SI\" alt=\"\"\/><\/figure>\n\n\n\n<p>This image shows the top ten companies in retail marketing and their yearly sales. Walmart is the top retail marketing company, with sales of 459.51 billion. Amazon. Com is the second company in this image, with sales of 217.79 billion.<\/p>\n\n\n\n<p><strong>A short example of retail marketing in modern retail marketing&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><em>How Many People Shop Online in the United States?<\/em><\/strong><\/p>\n\n\n\n<p>The below graph shows the increment of online buyers from 2017 to 2025. According to the current year&#8217;s data, the number of online shopping in the US has been increasing day by day. In 2017,&nbsp; there were 230.6 online buyers, and In 2022, analysts expected there to be <a href=\"https:\/\/www.statista.com\/statistics\/273957\/number-of-digital-buyers-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">266.7 million<\/a> online buyers\u2014a 1.4 percent annual increase from the previous year. Online payment is becoming so convenient for everyone; that is why people like<strong> <\/strong>online shopping. The number of people online shopping in the US is set to continue growing.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/oZOLZptE1OzrQ5ZNcuE_tg6PpX3OQzR7Mzp7tx10Pid7j9NUfOdyDQLBX3MmAEFsl2cy-k9T3fPOpDW4LmpNep070RyOyHHZhqHwWpra-1qn6n0E-Qg9zBeX4ClWVxqkT6gfKN5v3eXSKvJbo8VhZOs\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Case study of FMCG product: maggie&nbsp;<\/strong><\/p>\n\n\n\n<p>There would hardly be a guy in India who has not eaten Maggi. But the exciting fact is that Maggie was not started by Nestle. It was created by a businessman named Julius Maggie in 1816.<\/p>\n\n\n\n<p>In 2015, Maggie was banned in India. When it was tested in the lab, it was found that it contained illegal quantities of lead and MSG. At that time, the allowed amount was 2.5ppm, and the Maggie sample contained 17.5 LEAD and MSG. These are very dangerous levels, so Maggi was banned.\u00a0<\/p>\n\n\n\n<p>Now, the exciting thing is that eight months later, Maggie came back. How is it possible? See, Maggie was banned in June 2015, but they did not stop their marketing from the end of August. They resumed their marketing campaign and used nostalgic marketing. Because of this campaign, the communication with consumers did not break but became stronger. It was banned in June and relaunched in November properly by passing the three tests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion&nbsp;&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After reading this blog on retail marketing, you will understand what retail marketing is. You also learn about the importance of modern and traditional types of retail marketing, processes, and the difference between organized and unorganized retail sectors. See the graph on how many people buy products online. This year will see more brands move to d2c. A retail business where companies can market and sell their product directly to the customer. According to a prediction by eMakers. U.S. D2C e-commerce sales will reach 151.20 billion in 2022. An increase of 16.9 percent compared to the previous year. I hope this information will help you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You always buy lots of products. Do you know how they reach you? Retail marketing is the process from manufacturing to delivery. In this process, producers, wholesalers, and retailers play an important role today, and we will discuss what is retail marketing? Type of retail marketing, classification of the retail sector. What is Retail marketing?&nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/posts\/11203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/comments?post=11203"}],"version-history":[{"count":3,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/posts\/11203\/revisions"}],"predecessor-version":[{"id":38547,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/posts\/11203\/revisions\/38547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/media\/11205"}],"wp:attachment":[{"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/media?parent=11203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/categories?post=11203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/statanalytica.com\/blog\/wp-json\/wp\/v2\/tags?post=11203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}