Every marketer in today’s digital marketing industry knows the importance of marketing, especially video marketing. Video marketing has become the new best thing in the market, opening up doors of opportunity for brands worldwide.
That being said, building an effective video marketing strategy is not as easy as it sounds. A lot of effort, time, and money go into creating a strong video marketing strategy that can truly impact your audience. Nonetheless, it is a given that once you build a good enough strategy, you are bound to boost sales while simultaneously expanding your client base. Explore below a complete guide to building an effective and worthwhile video marketing strategy for your brand.
Some Statistics About Video Content
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Video content serves as a powerful form of digital marketing, especially for storytelling. It can significantly influence the minds of your viewers. Moreover, it can highly impact the efficiency and success of your content marketing efforts and promotional campaigns as a whole. For example, if you’re an e-commerce business, you can use a screen recorder to introduce a new product to the market, show a potential customer how it works, and increase the chance of a sale. It only offers more and more benefits to brands. In addition to the already appealing benefits of video marketing, what makes it ideal is that it allows brands to connect deeply with their audience. You can thus form many more loyal customers over time.
Below are some statistics that may pique your interest.
- According to video marketing statistics, about 80% of users worldwide consumed video content in 2019.
Social media videos are known to generate about 1200% more shares than texts and images combined. - About 87% of advertisers make use of video content in their advertising strategy.
Mobile users consume video content heavily, and the percentage of this content increases by over 100% each year.
Such statistics prove just how impactful video content can be when used correctly. However, the real question is- how exactly do you build a robust video marketing strategy? Here are some tips and tricks to help you on your digital marketing journey.
1. Build a Simple SEO Strategy
SEO isn’t solely relevant to your website or blog posts. It is a great tool for videos. According to the latest study, YouTube has become the second-largest search engine online. People often use this network to explore specific videos. Moreover, they also use it for searching specific information just like they normally do on Google.
It isn’t very difficult to make your videos easily visible on YouTube. Some tips that can come in handy for video SEO are as follows-
- Incorporate Keywords into the Video Descriptions. Also, make sure to include YouTube links on your website. Keep a description of 70 characters or less so that your YouTube viewers can get a sense of what your video is about.
- Add eye-catching titles to capture your viewers’ attention. Titles are an excellent way to briefly inform your viewers about your video. It is also essential to plan out which keywords you want to utilize in your videos.
- Use the tags carefully. It’s a good idea to use tags with distinct keyword variations. Consider all the elements that people might be looking for when watching your videos and incorporate them.
- Give importance to link-building. The overall number of links that potentially lead to your video impacts the keywords’ rankings.
- Make sure to add an appealing thumbnail as it’s the first thing that your viewers will notice when exploring your video.
2. Address Your Message in the Video Clearly
The best way to get more views on your videos is to offer sufficient information to your viewers on what exactly you wish to accomplish from the video. The information your video contains will be the deciding factor of if or not your prospective viewers will continue watching your video. You can also make an audiogram to boost your video marketing.
Experts suggest that people tend to watch your video only after seeing the titles first. Thus, you want to ensure that you add a catchy title and description to your video.
Additionally, make sure your video is short and to the point. Not many people enjoy watching videos that last 15-20 minutes. It’s very easy to get distracted and stop watching long, boring videos. A few ways to make your videos clear and educational are-
- Jot down a precise and educational synopsis. Make sure to highlight the key features and benefits so that your viewers are intrigued to continue watching your video. Whether you’re discussing the benefits of certain email verification software or social media marketing trends, make sure to highlight the key features and benefits so that your viewers are intrigued enough to continue watching your video. Moreover, plotting the core points of your video is a narrative.
- Additionally, it is important to transcribe your videos. This is a great way to make it easier for your viewers to read the video content in text format.
3. Flex Your Social Credibility
Flexing your social media credibility is a great way to build your video marketing strategy. Subtly showcasing your credibility and strong online presence in your videos is an effective way to boost conversions while building trust with your customers. About 50% of consumers find user-generated content, such as customer testimonials, handy.
There are many ways to showcase your social credibility. From discussing the different customers who have invested in your brand to showcasing likes, votes, comments, and views, you can make a strong impression on your audience and add value to your brand.
You can also offer video testimonials and case studies from your customers related to your products and services.
4. Optimize Your Videos
Once your videos have made a significant impact on your viewers, consider optimizing them to generate conversions. All you really need to do is center your attention on conversions.
One of the easiest and most convenient ways of doing this is by adding an effective call to action. Online marketers know just how essential a call to action is. It plays a fundamental role in summarising why you made the video in the first place. Your call to action should thus depend on your business goals. The key is to keep the video as engaging and light-hearted as possible. You should also keep in mind that a good online video editor can go a long way in optimizing your videos. A few other tips for optimizing your videos include-
- Determine the right time to publish your videos. This will boost your views in the initial 48 hours.
- Make sure to offer incentives, as this is a great way to capture your viewers’ attention. For instance, offer discounts to viewers who watch your video within the first few hours.
- Draft creative content. Video content is a tactic used by every other marketer today. Thus, staying true to your brand and unique is the only way you can stand out in the marketplace.
5. Determine Your Distribution Outlets
It is essential to publish your videos on the right distribution channels to ensure they reach the target audience. Delivering your video content to your target audience can be difficult if you haven’t researched and determined who your target audience is in the first place. Here are some tips to consider when building your video marketing strategy.
- Upload your videos to your website. Even if this doesn’t bring much traffic, it can create enthusiasm for new visitors, thereby boosting your website’s performance.
- Make sure to upload your videos on YouTube and other essential platforms.
Share your videos directly on Instagram, Twitter, LinkedIn, Google+, and so on. - Make use of high-end editing tools to create unique, engaging, and educational videos.
Don’t forget to embed your videos on your emails directly.
6. Promote Your Videos
Now that you’ve covered the basics of building your video strategy, it’s essential to promote your videos and maximize your reach simultaneously. You can start by engaging well with your viewers. For instance, keeping polls, hosting Q&As, asking for feedback, and responding to comments are great ways to start engaging with your customers. You can even pay agents to promote your videos. YouTube and Facebook are a few of the greatest marketing tools that you can use to reach a larger audience. Make sure to add captivating intros to your videos.
Bottom Line
Building an effective video marketing strategy is all about consistency, patience, and research. In addition to the steps mentioned above, marketers should also ensure that they analyze the performance of their videos. This is a great way to assess how well your video is performing and identify areas for improvement. This guide should provide you with basic insights into how to build a strong video marketing strategy and achieve optimal brand success.
