It has been observed that business case studies have a huge impact on marketing. When the business person analyzes cost time and puts efforts into generating marketing strategies, it will become easy to make major tactics to get new clients. But, it has been seen that several business persons do not have any idea regarding how to write a business case study and how to analyze them. If you think that you are one of those people who is looking for the solutions to it, then read this blog to get the step by step details to write a business case study. But before that, let’s get some details about what is a case study.
What is a case study?
A company publishes a case study in a content form in which they outline the success or effectiveness that is utilized to deal with the clients. A case study is usually used as the marketing content that helps understand how professionals or agencies have exceeded in the past. Moreover, each online company utilizes various case studies virtually. Apart from this, clients also take advantage of the case studies to understand how the company can assist them.
Fab used the A/B test to enhance the customer shopping experience.
Industry: Online Retail
About: Fab curates design various home accessories, apparel, collectibles, and much more. The company ranges from various inexpensive gadgets to high-quality furniture.
Goal: Help the customers to easily add a particular product to the cart from the catalog page.
Test: A/B test about the “Add to Cart” button involves icon-focused (as the original button) and text-focused (variation 2).
Result: The test had a positive impact over the “Add to Cart” click and the conversions of variance 2 increased by 15% as compared to the original and variation 1. Because of the large button with the clear text “Add to Cart,” variation 1 increased the clicks by a staggering 49%.
What is a business case study?
A business case study is about the clients that detail how you have solved their business-related issues. Case studies allow representing your prospect to analyze how your provided solutions meet their needs. For example, compare a case study as painting a picture that illustrates what could be the solution to the problem seems to be like. A business case study enables the clients to know how a company can help them.
Remember that if you select a particular customer to highlight in your business case study, there are always chances that another company can also see the same clients in similar prospects, such as size, industry, focus, or characteristics.
Therefore, it can be concluded that a business case study allows you to work with challenging things with comfort by providing useful ideas. Apart from this, a business case study involves various benefits like cost-saving, return on investment, or other metrics, which a person wants to see.
What are the major benefits of learning how to write a business case study?
There are several major benefits of business case studies. Some of them are listed below:
- Case studies bring products to life with the help of storytelling: A case study is always an excellent idea to illustrate your products that bring new clients’ lives.
- Most of the case studies offer peer-to-peer influence: It has been seen that case studies represent the client’s view instead of a company. Whenever a company publishes any case study, it always dedicates the details to the customer’s experience. Statistics, direct quotes, and other things are helpful to check the value of an organization.
- A case study provides real-life examples: When the product relates to the customer reviews, it always helps a new client to feel more comfortable and confident to use it.
Major Steps: How to write a business case study?
1. Analyze the best resource for the information
Whenever you write any business case study, you noticed that you have several examples to select from multiple cases. But to write a successful and thoughtful case study, you must have accurate and relevant information. Always try to analyze various case studies by conducting interviews and check them on the following bases:
- The significant challenge: It can be a complicated issue, a tight timeline, low scales number, or any other thing.
- A suitable solution: Writing the case studies in a storytelling realm that requires a perfect solution that your clients can relate to.
- Provide substantial benefits: Always provide the various benefits that can relate to your customers deeply. The advantages are more engaging if you provide the statistics to your business case studies.
2. Write your case study effectively
It is always necessary that you must have various skills and multiple voices to write an effective case study. To write a business case study, always follow the below-mentioned tips:
- Select the perfect voice for your business case study
As per your business and its case studies’ content, you can easily write the details as per the first or third person. But you have noticed that a business case study is a mixture of both.
- Write an engaging and specific title
It has been observed that title is a key element of the case study. Therefore, always make it more engaging as possible with the help of strong action verbs and percentages. Always remember that title performs much better if they are more accurate and relevant. This is the reason why “doubles yearly revenue” and “by 100%” represent in the wide range of the case studies.
- Write in a simple language
Several people believe that learning about how to write a business case study includes corporate-speak and incorporating jargon into the writings. But it is not true at all. Writing a business case study needs a simple language instead of a complicated language. Therefore, it would be beneficial if you avoid corporate jargon within the case studies.
- Include real numbers in the case study
As per the experts, numeric values always grab the attention of the readers; therefore, always try to include numeric values. Moreover, you can include relevant phrases, such as “doubled this” or “tripled this” or any other powerful phrases. These always help you to take a business case study to a great level.
- Include details from the beginning to the end
The business case studies are not the place where you can leave out the important details. Therefore, always write from beginning to end and make it accurate and chronological. It will help the readers to know the impacts and all interactions with the customers more effectively.
3. Finalize the case study by providing accurate contact details
Once you write all the necessary details in your business case study, you must provide relevant details for any press distribution. It helps other customers, companies, and others to contact you about the particular case study. Now, it is necessary that you must know what different standards to define your contact details are. You can provide your contact number, email, website, or any other social profiles with the relevant bio. These are sufficient for any interesting parties to communicate with you.
4. Select a professional designer to finish your business case study
Always remember that a good case study requires a great design, and it is possible only with the designer’s help to add major visual interest to the business case study. Some simple things, such as using text boxes and points to pull the key statistics, facts, and quotes. Including relevant charts and graphics, make a huge difference in a particular case study. Therefore, it is always helpful to hire a professional designer to improve your business case study’s value and interest.
5. Publish the business case study
Publishing a business case study is the final step for how to write a business case study. If you want to get a fruitful result from your business case study. You have to publish it in front of the real audience and real customers. To do so, you can publish it on your blog page, or reach to the appropriate platforms, or email it to the relevant company to use it effectively. This is how to write a business case study and publish it to provide your audience’s relevant details.
The business case study’s main purpose is to describe the reason for a business failure or success. And to offer the means to assess and evaluate the business process continually. From the points mentioned above about how to write a business case study, it can be concluded that each case study must be concise and up to the mark. It has been seen that it might need some pages to write all the business analyses for small projects. Whereas for the large businesses, the details can be written in large documents. Therefore, always remember your targeted audience while writing the particular section and including the appendix’s supportive details. Once you collect and write the details, it would be better to hire a professional to design it before publishing it. This will help in engaging readers as well as present all the details effectively.