20 Top Marketing books For Beginners & Entrepreneurs


Business is rapidly changing, particularly with the advent of technology. New business trends are constantly being created and evolving in the market. Hence, keeping up to date with the latest trends is crucial to the success of any business. If you’re keen to learn more about the latest marketing trends, then you should check out the following marketing books.

This blog will look at the different marketing books for beginners and entrepreneurs. However, leading professionals have written these books on marketing and are a great resource for anyone looking to improve their business knowledge.

What is marketing?

Marketing is an incredibly broad term. In addition, it covers a range of activities from advertising, public relations, social media, sales, product development and customer service. It also involves a wide array of marketing professionals, including account managers, digital marketers, social media managers, product developers, customer service representatives, and more.

In other words, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is an essential part of a business. 

However, there are different types of marketing such as Digital marketing, Offline marketing, Inbound marketing, Content marketing, Outbound marketing, and many more.

How does reading a marketing book make you succeed?

Success doesn’t come easy, but you need to work hard to achieve it. The same applies to marketing your business. Furthermore, you can’t just expect people to find your products and services; you need to get the word out there.

Many people want to succeed, but the truth is that they don’t even know the basics. Although Marketing is an art, not everyone is good at it. But reading one or two marketing books will help you succeed in this field. And the good thing is that you don’t have to read from page to page; you can start with the summary chapter. 

You should do an in-depth study of marketing books, and understand the principles thoroughly. When you understand each and every concept properly, then these books will make you successful. Below we have listed some books, which will help you to become successful.

Best marketing books for beginners and Entrepreneurs

Marketers have invested in the best books on marketing for a long time. However, a lot of information in books can help you get ahead of your competition. Here we have explained the best books for marketing.

Marketing books for beginners

1. Kotler On Marketing

Author: Philip Kotler

Kotler On Marketing


There are a lot of marketing textbooks, but none of them can come close to being Kotler On Marketing. The father of marketing himself, Philip Kotler, has written this book. In addition, this book has a lot of insights from Kotler and also from a lot of experts in this field. Beginners, as well as advanced marketers, can use this book. Furthermore, the use of this book by anyone who is interested in marketing.

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Especially in this book, Philip shares his experiences and marketing knowledge on different marketing facts. Also, he shares his thoughts and principles on marketing strategies, segmentation strategies, and some of his experiences in marketing.

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Main features of the book

  • First of all, it’s a collection of marketing.
  • This book absolutely helps marketers gain a better perspective on the future of business.


The book is divided into four chapters. Well, the first two chapters delve into two types of marketing strategies – “Product Orientation” and “Market Orientation”.  However, the third chapter talks about the segmentation strategies for the business. And the final chapter talks about the experience in marketing and the principles underlying marketing. 

2. Content Chemistry: An Illustrated Handbook for Content Marketing 

Author: Andor Crestodina

Content Chemistry


Content Chemistry is the first book on content marketing to merge the fundamentals of traditional marketing, journalism, and storytelling with specific tactics and advice on using content to build long-term relationships with customers and potential customers. Additionally, this book is the culmination of Andor Crestodina’s experience working as a marketing consultant, agency CEO, and content marketer at HubSpot.

Main features of the book  

  • Firstly, this book helps marketers create content that entertains their audience and finds a place in their hearts.
  • Secondly, it’s a comprehensive guide to content marketing and is jam-packed with great advice.


This book is a guide to making information marketing easy. Also will show you how to create and market content effectively.

3. Return on Courage

Author: Ryan Berman 

Return on Courage


The Return on Courage is one of the best books on marketing. 

This latest book is written by the founder of Lemonly, Ryan Berman. In other words, the book talks about how small businesses can use courage to get ahead of the curve and succeed in their business. However, it’s full of inspiring stories that show how courage can help grow any business.

Main features of the book

  • This book is an easy-to-read and inspiring business book.
  • In addition, in this book, Ryan shares real-life examples.


The book is based on the two most important things that he learned during his early years, which are: 

1) The importance of being courageous and 

2) The importance of being humble.

4. Selling the Invisible

Author: Harry Beckwith 

Selling the Invisible


This book is remarkable and one of the great marketing books. 

Selling the Invisible by Harry Beckwith is considered a classic in sales and marketing. Additionally, Beckwith discusses how important it is to sell the product itself and not just its features in this book. In other words, this book should be read by every marketer or salesperson out there.

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Main features of the book

  • First and foremost, this book is written clearly and precisely.
  • This book helps you create better marketing and sales by helping you look at the invisible aspects of a business. 


Harry Beckwith talks about how customers buy the invisible more than the visible in this book. He also outlines the different things that you should be doing to sell the invisible.

5. Good to Great

Author: Jim Collins

Good to Great 


Good to Great is among the ideal marketing books for beginners.

The book that has been written by Jim Collins, which was first published in 2001, is very business-minded. Besides, it focuses on companies that have leapt from being established good companies to being great companies. Furthermore, the book has been shown to be able to help create greatness and is also used in schools to help students learn.

Main features of the book

  • Basically, it is the most widely read a business book in the last decade.
  • Further, the author of this book uses examples from both business and sports to show us how to move from a good company to a great company.


The book describes how companies transition from being good to great companies and how you can apply this knowledge to your business. 

Marketing books For entrepreneurs

1. Contagious: Why Things Catch On

Author: Jonah Berger

Contagious: Why Things Catch On


Over the years, the book has been read by thousands of people. Indeed, this book is a great read for someone who is interested in marketing. Besides, it is a business book that shows how to use the science of word-of-mouth marketing to make your brand more popular.

Main features of the book

  • Firstly, this book is a great read for someone who is interested in marketing. 
  • Secondly, this book is written on a layman’s level, so it’s approachable to everyone.


The book is about how products, ideas or messages become ‘sticky’ and how you could use that to your advantage.

2. Traction: How Any Startup Can Achieve Explosive Customer Growth 

Author: Gabriel Weinberg & Justin Mares

Traction: How Any Startup Can Achieve Explosive Customer Growth


This book is one of the ideal marketing books and is well-written.

Traction: A Startup Guide to Getting Customers is a book by Gabriel Weinberg and Justin Mares that was written in 2013 and published in 2014. Besides, in this book, the authors talk about growing your business and how you can use the internet to drive users towards your business. In other words, Traction is an easy read that can be finished in a single sitting.

Main features of the book

  • Firstly, the book is an excellent read for startups and entrepreneurs.
  • Secondly, it is an excellent book that talks about this exact problem.


Traction is the guide to getting your product or service in front of your ideal customers at the right time and in the right place. 

3. This Is Marketing

Author: Seth Godin

This Is Marketing


This is marketing is a book that will help any business struggling to improve their marketing. Moreover, the information shared in this book is going to be very useful no matter what business you are in.

Main features of the book

  • Firstly, the book explains a wide range of marketing topics. 
  • The book is quite old, but many of the examples and points in the book. 
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The author of this book explains ideas like “Marketing Is the Price of Admission” and “Marketing is not a department”. Indeed, it is a must-read book for anyone interested in marketing.

4. Influence: The Psychology of Persuasion

Author: Robert B. Cialdini

Influence: The Psychology of Persuasion


Influence: The Psychology of Persuasion by Robert B. Cialdini is the book that started the science of Influence and Persuasion. Besides, the book will look at the psychology behind why people do what they do. It will look at the different ways to change people’s perceptions and move them to action using their psychological biases.

Main features of the book

  • This book looks at the 9 principles of persuasion. The use of these principles to improve your marketing skills.
  • Indeed, it is an interesting book because it shows the psychological principles behind marketing and sales.


The book is an easy read, but there is a lot of information within these pages that will help you become a better marketer.

5. Marketing Made Simple

Author: Donald Miller

Marketing Made Simple


Marketing can be one of the most confusing aspects of a small business. Making sense of all the different tactics and channels can be a real headache. In addition, the Marketing Made Simple book by Donald Miller is a great way to make sense of this. 

Main features of the book

  • It is a powerful book, and I highly recommend getting a copy if you haven’t already.
  • Also, this book provides a step-by-step guide to making your business successful. 
  • Furthermore, this book is very easy to read. 


The book also talks about the importance of content and its role in marketing. Additionally, this book also talks about how you need to be very agile in today’s market. 

Thus, these are the best book for marketing. 

Top 5 marketing best books for marketers

Here are some marketing books for marketers.

1. Social Media ROI

Author: Olivier Blanchard 

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

2. Buyology: Truth and Lies About Why We Buy

Author: Martin Lindstrom 

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

3. Epic Content Marketing

Author: Joe Pulizzi

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

4. Social Media ROI

Author: Olivier Blanchard

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

5. Made to Stick

Author: Chip Heath & Dan Heath

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

Thus, these are the best books for marketers. 

5 marketing books for social media

1. Likable Social Media, indeed written by Dave Kerpen

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

2. The Zen of Social Media Marketing, especially written by Shama Hyder

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

3. Inbound Marketing, Revised and Updated, basically written by Brian Halligan

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

4. The New Community Rules, indeed written by Tamar Weinburg

Rating: ✦ ✦ ✦ ✦ (4 out of 5)

5. Socialnomics, especially, written by Erik Qualman

Rating: ✦ ✦ ✦ ✦ (4 out of 5)


We hope you enjoyed our article on marketing books in the final analysis. If you are a business owner looking to grow your company, you can benefit from reading these marketing books. In other words, by reading these books, you’ll learn new marketing strategies that you can implement in your company. 

Furthermore, marketing books are a great way to learn all of the marketing and business management’s ins and outs.

Frequently Asked Questions

Q1. Why should you read a marketing book?

Making marketing work is not an easy task. However, one of the best ways of doing this is by reading marketing books. Additionally, marketing books will give you a deeper understanding of your field, as well as ideas on how you can improve your marketing strategies.

Q2. What is the role of a marketing book in business?

Business owners often ask what the role of a marketing book in business is. Indeed, the role of marketing books is not limited to just giving you ideas; but they can also help you guide your business. Moreover, you can use these books to gain inspiration from a particular industry or business, which can help you develop your strategy.

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