Best 15 Digital Marketing Books For Beginners & Experts


Over the years, digital marketing has evolved considerably. This can make it difficult for those that are new to digital marketing to keep up with the changes. Books are a good way to keep up to date with the digital marketing industry. However, in this blog, we’ll look at some of the Digital Marketing books that will help you to get up to speed with digital marketing.

Indeed, by reading and learning from the best books on digital marketing, you’ll understand digital marketing even better and help your skillset reach a whole new level.

What is the importance of digital marketing?

Digital marketing, also known as internet marketing, is a marketing technique that involves using digital channels to market products or services. In addition, digital marketing is considered one of the most crucial marketing tools used in the present-day business world.

Furthermore, digital marketing is an effective umbrella term that consists of several marketing channels and techniques. Each track is made up of several methods.

Now the question comes: what is the importance of digital marketing?

Digital marketing is critical because it connects a business with the customer when they are online.

Indeed, Digital marketing is one of the most important things to know about any business. Moreover, the rise of the Internet and the increase in the number of people connected to the Internet has also changed people’s desire to market. This has made it easier for businesses to reach their potential customers and get their products to them.

Furthermore, the importance of marketing has become a significant factor in the success of all kinds of businesses, whether they are large or small, national or international.

What are the best Digital marketing books?

The best digital marketing books will help marketers learn about digital marketing and also help their businesses grow. But with hundreds of books on digital marketing, how do you know which are the best books on digital marketing? Here are the top books on digital marketing for beginners and experts. 

Digital Marketing Books for Beginners

1. CASA Marketing: Intro to Google Analytics

Author: Todd Kelsey

Publisher: CreateSpace Independent Publishing Platform

Pages: 178 

Rating: ☆☆☆☆☆(5 out of 5)

CASA Marketing

CASA is a book written by Todd Kelsey, which features eight different case studies on the world of inbound marketing. In addition, Todd is an entrepreneur and investor in technology companies. However, this book is designed to help you understand the mechanisms behind inbound marketing, which has helped some of the biggest brands in the world.

What do readers say about this book?

  • Firstly, they say it is a simple book but a powerful marketing technique that B2B companies around the world use. 
  • Secondly, each chapter is designed to help you improve your marketing success.
  • Lastly, This book helped many readers to pass the Google Analytics IQ exam.
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2. Digital Marketing for Dummies

Author: Ryan Deiss & Russ Henneberry

Publisher: For Dummies; 1st edition

Pages: 368 pages

Rating: ☆☆☆☆(4 out of 5) 

Digital Marketing for Dummies

This book is a great starting point and a great digital marketing book for beginners who want to know more about digital marketing. Additionally, this book covers everything from search engine optimization to social media marketing, email marketing, etc. In other words, these books are an excellent resource for beginners as they offer a thorough overview of the more complex marketing scenarios you might encounter.

What do readers say about this book?

  • They say this book provides an in-depth guide to digital marketing.
  • Basically, this book is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business.

3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Author: Gary Vaynerchuk

Publisher: Harper Business; 1st edition

Pages: 224 pages

Rating: ☆☆☆☆(4 out of 5)

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook is one of the essential marketing books written in recent years. In it, Gary Vaynerchuk explains how marketers can use social media to create engaging content that will lead to sales. 

What do readers say about this book?

  • Firstly, they say this book is full of real-life examples that help how companies have used these strategies to connect with customers and sales. 
  • In addition, this book is great to start learning about the various social networks and how to leverage them as a content marketer.

4. Facebook Advertising

Author: Michael Robert Fortunate

Publisher: ‎ Independently published

Pages: 141 pages

Rating: ☆☆☆☆(4 out of 5) 

Facebook Advertising

This book is remarkable and one of the best digital marketing books. 

Facebook Advertising is an excellent book written by Michael Robert Fortunate. Besides, this book starts with a description of the Facebook ad platform and its functions. It then continues with a chapter on Facebook landing pages, explaining how to create them and why they are needed. 

What do readers say about this book?

  • They say it is a big book and also covers many sectors and has some great tips.
  • Additionally, this book is a great way to promote our business for free or for a very low price.

5. Digital Marketing

Author: Gregory Thornhill

Publisher: Gregory Thornhill

Pages: 794 pages

Rating: ☆☆☆☆☆(5 out of 5)

Digital Marketing

Digital Marketing is the latest book on digital marketing written by Gregory Thornhill. Indeed, Gregory is a long-term entrepreneur, digital marketing expert and business consultant. However, in this book, he talks about the different aspects of digital marketing, from search engine optimization to paid search ads and everything in between.

What do readers say about this book?

  • Firstly, they say it is an easy-to-read and fun book that gives a good insight into the world of digital marketing.
  • Secondly, The book is written in a light-hearted fashion but still has a lot of helpful information.

6. Digital Marketing for Beginners 2020

Author: Oliver J. Rich

Publisher: Independently published 

Pages: 160 pages

Rating: ☆☆☆☆(4 out of 5)

Digital Marketing for Beginners 2020

Digital Marketing for Beginners 2020 is the best book among the digital marketing books. 

Indeed, it is a detailed guide for beginners interested in entering the online business industry, whether for making money passively or for building a sustainable company. It also touches on areas that are not as popular as SEO or social media marketing, for instance, content marketing and digital PR.

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What do readers say about this book?

  • First and foremost, they say the language used in this book is straightforward to understand, and the layout is excellent, making reading it very quickly.
  •  Next, this is an excellent educational and informative book for newbies.

7. Digital Marketing: A Step Towards Success

Author: Sagar Soni

Publisher: Independently published

Pages: 85 pages

Rating: ☆☆☆☆(4 out of 5)

Digital Marketing

Digital Marketing is the best and most good digital marketing book. Well, It is a complete and comprehensive Guide for Beginners, which is designed in a simple, easy-to-understand, and interesting manner so that anyone can learn about Digital Marketing. Additionally, the book describes what is Digital Marketing and the different technologies that are used for Digital Marketing.

What do readers say about this book?

  • Firstly, it is the most comprehensive book on digital marketing to date. But it covers all aspects of digital marketing, and this guide will help you understand. 
  • This book also guides the basics of digital marketing and explains each concept in detail. 



Publisher: Independently published

Pages: 492 pages

Rating: ☆☆☆☆(4 out of 5)


Indeed, this book attempts to give a complete overview of the digital marketing space and provide a framework and guidance for how to handle your digital marketing campaigns. Additionally, it is designed for beginners, entrepreneurs, business owners, tech gurus and developers who want to invest in new technology and improve their business.

What do readers say about this book?

  • Firstly they say it is really an excellent book. Also, this book is beneficial for beginners. 
  • Next, this book is a great way to get digital marketing information in an easy-to-read format.

9. Master Content Marketing

Publisher: Big Brand Books 

Author: Pamela Wilson

Pages: 180 pages

Rating: ☆☆☆☆(4 out of 5)

Master Content Marketing

This book is also the best on the list of digital marketing books. 

Master Content Marketing covers a lot of great ideas and tactics. But most importantly, it will show you that you can create a great looking website that is easy to build and doesn’t take a lot of technical knowledge to use.

What do readers say about this book?

  • Indeed it’s a really great book for content marketers. 
  • They say this book ordinarily teaches you the fundamentals of what you need to know about content marketing.

10. The Business of Social Media

Author: Angela K Denton

Publisher: ‎Independently published

Pages: 202 pages

Rating: ☆☆☆☆(4 out of 5)

The Business of Social Media

Social media expert Angela Denton writes this book. Besides, this book is a must-read for any marketer! Furthermore, it covers a wide range of subjects and business applications for social media, including 17 Facebook Marketing Tactics and 12 Twitter Marketing Tactics.

What do readers say about this book?

  • Firstly, they said the book is full of enthusiasm, but it doesn’t sound very different from the content you can find online.
  • Secondly, this book is easy to read, quick and understandable. 

Digital Marketing Books for Experts

Here are the best marketing books for digital marketers and experts. 

1. The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Author: Lon Safko

Publisher: Brilliance Audio; Unabridged edition

Pages: 640 pages

Rating: ☆☆☆☆(4 out of 5)

The Social Media Bible

The Social Media Bible is the definitive guide to using social media to market your business. In addition, this book shows you why social media is important and teaches you how to harness the power of Twitter, Facebook, LinkedIn, YouTube and Pinterest to get more customers and build your business.

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What do readers say about this book?

  • First, it is very well written and also very interesting.
  • Secondly, it is a good book with relevant practical examples to help you with your business in today’s marketplace.

2. Epic Content Marketing

Author: Joe Pulizzi 

Publisher: McGraw Hill; 1st edition

Pages: 352 pages

Rating: ☆☆☆☆(4 out of 5)

Epic Content Marketing

Epic Content Marketing is the best and most interesting among the digital marketing books. 

Content marketing attracts and engages customers with valuable, relevant, and consistent content to drive the bottom line. Indeed, Joe Pulizzi has created the term ”Epic Content Marketing,” i.e. marketing focused on producing and delivering content that is “epic” in quality. However, this book will teach us how to create our customer’s valuable content.

What do readers say about this book?

  • Primarily, it is a really organized, concise and surprisingly scholarly book. 
  • They say this book usually is full of great examples and advice to impact your organization greatly.

3. Youtility: Why Smart Marketing Is about Help Not Hype

Author: Jay Baer

Publisher: Portfolio; Illustrated edition

Pages: 240 pages

Rating: ☆☆☆☆(4 out of 5)


It’s one of the best books for B2B marketers. However, the book is about marketing in the 21st century. Additionally, it’s about using a utility mindset to improve the customer’s life. Whether you’re a startup or a large company, you can make your customer’s life better by using the principles in this book.

What do readers say about this book?

  1. Firstly, this book is written in the perfect sense.
  2. Secondly, this book is a helpful push to make your business a Youtility business and provides some handy examples that you could try today.

4. Permission Marketing: Turning Strangers into Friends and Friends into Customer

Author: Seth Godin

Publisher: Simon & Schuster; 1st edition

Pages: 256 pages

Rating: ☆☆☆☆(4 out of 5)

Permission Marketing

One of the best books for digital marketers on pull marketing is Seth Godin’sGodin’s Permission Marketing.

The book was published in 1999, and it’s still a great read on permission marketing. Moreover, in this book, Godin talks about the idea of permission marketing and how you can use different tools to build your business up based on the existing customers and fans. 

What do readers say about this book?

  • Firstly, they say Permission Marketing is one of the best marketing books ever written. 
  • One of the most powerful concepts in his book is permission marketing.

5. The Art of SEO: Mastering Search Engine Optimization

Author: Eric Enge

Publisher: O’ReillyO’Reilly Media; 3rd edition

Pages: 994 pages

Rating: ☆☆☆☆(4 out of 5)

The Art of SEO

This book is a must-have for every digital marketer. It is one of the most organic forms of digital marketing, and it has a lot to do with the quality and quantity of content on your website. Additionally, this book does a great job of explaining SEO. It is essential to not only focus on the keyword but also on the content surrounding the keyword. In other words, this book does a great job of explaining the importance of both.

What do readers say about this book?

  • Firstly, this book is easy to understand and very thorough.
  • Secondly, this book does a great job of explaining SEO.

Thus, these are digital marketing books that every marketer & expert must-read.


In the final analysis, we hope that you were able to find some helpful information on digital marketing books. If you’re looking to become a digital marketing professional, these books are certainly a great way to start. The books we recommend are all written by some of the most successful marketers in the industry, so they can give you a real sense of what it takes to become a top-level marketer. If you’re looking to advance your career in digital marketing, check and read these books!

Frequently Asked Questions

Why read books to learn digital marketing?

Reading books is an excellent way to learn anything. In other words, you can learn about anything without having to leave the house. You can make the most of your time and offload the things you don’t have time for. Moreover, if you want to learn about digital marketing, you need to read books on digital marketing.

What are the types of digital marketing?

There are eight types of digital marketing: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, Affiliate Marketing, and Marketing Skills.

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