Pabbly vs Zapier: Which Is More Suitable For Automation & Cost Effective?

pabbly vs zapier

Today, people are investing in digital marketing, which leads to the high demand for automation tools in the digital marketing domain. Pabbly vs Zapier is the most debating topic for the same. Before we answer which would be better to use to automate your recursive task, let’s see some statistics about automating tools in digital marketing.

In a recent study (mentioned on the website, it has been seen that there is a 14.5% boost in the sales productivity. And it is possible by using marketing automation. Apart from this, a 12.2% decrease is also accomplished in marketing expenses. Overall, 80% of the total users find an increase in the number of leads that they see, along with a 77% increase in conversions. 

That is why we can not deny the fact that Marketing automation is “extremely important” to the overall success of online marketing efforts, according to 91% of users.

Now, let’s move to the details of Pabbly vs Zapier and find out why it is worth comparing both tools.

Why do we need automation tools like Pabbly or Zapier?

We actually need API integration software to transfer and automate the data from one platform to another. And to execute the API function, one needs to put a lot of their precious time & money into the developer. So for the integration of API, we need Integration & Automation software like Zapier, Pabbly etc.

Furthermore, automating mobile apps with mobile app automation is one of the basic services of digital marketing. And people are relying on this! The reasons could be that automation helps in:

  • Generating more leads
  • Segmentation
  • Cross-sell and upsell
  • More lead scores
  • Lead nurturing

Also, tools like Pabbly or Zapier make it possible to spend more time on the digital marketing domains that seem not to be automated. 

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Note: Also, check the best digital marketing books to improve knowledge about digital marketing.

Check out some statistical facts that give rise to the discussion “Pabbly vs Zapier”

  • Almost 63% of marketers are willing to use digital marketing automation tool to raise their marketing automation expenditure.
  • Also, marketing automation tools helped four out of five customers improve their leads. And almost 70% of marketers noticed an increase in conversions.
  • The primary aim of 92% of users was to enhance their qualified lead pipeline. This was also followed by customer retention (around 81%) and the lead nurturing process (66%).
  • Moreover, the power of technology to save time was mentioned as the most important benefit by 74% of respondents.
  • Conversion rate and money produced are the most relevant KPIs to evaluate, according to 58% of industry executives (especially those who utilise marketing automation tools).

Do companies prefer to use Pabbly or Zapier?

Yes, they do!

Zapier is one of the well-known automation tools for everyone. But when it comes to the monthly costs & task execution time, both service providers provide the same task execution within no time. Although Zapier has a strong market base, Pabbly has also come into existence with huge popularity. And the reason is that it makes service accessible by giving a one-time payment facility for a lifetime.

Although if we compare both tools (Pabbly vs Zapier), then Zapier wins the battle because 3000+ companies prefer Zapier. In comparison, almost 95 companies are using Pabbly. 

pabbly vs zapier
pabbly vs zapier

On the other hand, Zapier is also mostly use by the computer software industry. And it is almost 28% of all the industries. On the other hand, Pabbly mostly prefers in the education management department, which covers around 11% part of all the industries.

pabbly vs zapier
pabbly vs zapier

The Zapier is being used in the United States, followed by the UK, Canada, and other countries. On the other hand, Pabbly is also prefered by the United States, which is followed by India, Australia, and other countries.

pabbly vs zapier
pabbly vs zapier

Now, let’s check major comparison between both Pabbly vs Zapier

A general overview:

Pabbly is an email marketing and subscriber management tool that is widely used. It is also an all-in-one email marketing and subscription management service that can meet any company’s demand.

Zapier is an automation tool that allows you to automate recursive processes that loop between two or more apps without any coding skills.

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By informing one app to perform a specific action when an activity occurs in another app, Zapier is actually making your life simpler.

Basic feature:

Pabbly provides integrations to almost 50+ external SMTP servers, that includes:

  • Mailgun
  • Pepipost
  • Sendinblue
  • Gmail
  • Amazon SES
  • Mailjet
  • SendGrid
  • Mandrill
  • Postmark

On the other hand, Zapier’s strength lies in its flexibility and simplicity. Apart from this, there is a variety of integrations available in Zapier. Moreover, you can easily see any automated workflow that is the most suitable for your use case.


Now, if we compare the pricing of both tools, then it is quite interesting to know that both have a huge difference in terms of pricing. And just because of the pricing and features, Pabbly considers being one of the most used automation tools in digital marketing.

pabbly vs zapier

Does less pricing of Pabbly imply that it offers limited services?

No, not at all!

It is not incorrect to see that Pabbly has a lifetime package for you that will hardly cost you $149 for a one-time payment and provide you with many benefits.

And this involves:

  • Workflows with no restrictions.
  • Each month, up to 300 projects are possible.
  • Also, delay and Scheduling.
  • Webhooks.
  • Also, data forwarder and email parser.
  • A limitless amount of premium apps are available.
  • Routers for paths.
  • Moreover, it calls with many steps.
  • Filters.
  • Formatters.

Apart from this, there is one more option of Pabbly WordPress that can use to compare to Zapier integrations in Pabbly.

Pabbly WordPress!! What is it actually??

Hot stamping or foil stamping is a printing method of relief printing in which pre-dried ink or foils are transferred to a surface at high temperatures. The method has diversified since its rise to prominence in the 19th century to include a variety of processes.

With this automation tool, you may automate your WordPress in and out routines. This will allow you more time to manage your other important tasks.

Also, with the help of Timbri personalizzati you can set up triggers and activities whenever a new registration happens, or any new poet is generated, and much more.

This is quite similar to Zapier WordPress, except for Zapier’s price. Also, the pricing of Zapier is significantly more than Pabbly’s.

Do I consider only the pricing to choose Pabbly?

No, we have already discussed the major factors for Pabbly vs Zapier. And clearly find out that the pricing of Pabbly is a bit lower. But it does not compromise with the service offered by Zapier simultaneously. It also means it is giving a neck to neck competition to the Zapier automation tool. 

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Apart from this, Pabbly is an excellent tool for improving your subscriber management and email marketing efforts.

This digital marketing automation tool allows you to:

  • measure email interaction, 
  • validate email IDs, 
  • monitor sales and payment data, 
  • and generate client offers with the Pabbly discount function, 

(and all are regardless of company size.)

What would be the ideal tool between Pabbly vs Zapier?

Pabbly isn’t flawless, though.

For starters, it lacks a mobile app that would allow you to manage your email campaigns while on the road. According to user reports, Pabbly’s built-in SMTP has various limitations that make it difficult to use.

But don’t worry if Pabbly doesn’t seem like the proper match for you.

You may always use a different SMTP service.

Should I go with Zapier?

Yes, you can buy Zapier if you have reached your patience level by completing the same manual activities repeatedly. This tool can also be an option to consider.

Almost anyone can use this zero-code automation tool.

Zapier can help you optimise your workflow and support you to re-capture your hard-earned free time. That is whether you’re a time-strapped business owner or a non-technical marketer.

So, it is up to you which you would like to prefer. Consider your motive to use any tool and also check what your ultimate goal to use any of these tools is.

Final discussion on Pabbly vs Zapier!

Zapier considers being an ideal automation tool for digital marketing tasks. But the upfront cost of $588, which is for only 2000 tasks/month. This seems quite costly for such tasks.

In contrast, Pabbly also offers a comparable product for only a $149 Lifetime Deal with 3000 tasks per month without compromising any service.

Isn’t it interesting!

Pabbly does not charge for any of the trigger and internal actions. That is why it is not incorrect to mention that this deal is comparably much better than Zapier’s 7000 tasks. That is when we compare Pabbly vs Zapier. 

Again, this is a one-time fee, not a monthly or annual fee, so for $149, you will earn around $2500 every month for the rest of your life.

They also provide a simple 30-day money-back guarantee and live help service 24/7 throughout the year.

So, if you’re aiming for a better Zapier alternative or an automation tool for digital marketing, we strongly recommend checking out Pabbly once.

Also, we hope that we have answered almost all your queries that might be striking your mind. Stay connected and keep improving your knowledge.

Learn more

Frequently Asked Questions

What are Pabbly tasks?

Pabbly Connect, unlike others, does not need a large number of tasks to conduct your processes. For internal tasks, there are no fees. A task is any action that takes place within your process.

Is Zapier hard to learn?

There is a learning curve, but Zapier’s superb starter guidelines and learning materials ensure that you should be able to start putting up simple zaps after about an hour or two.

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