Businesses often face challenges when measuring the effectiveness of their marketing efforts.  Are emails even being opened? Are subscribers engaging with the content? Are the campaigns driving conversions?  These questions can be answered by tracking the performance of each campaign and measuring key performance indicators (KPIs).  But before we explore KPIs, let’s get into the

As digital transformation and big data continue to shape modern business through the use of intelligent software, hardware, and data-informed processes, business leaders are tasked with sorting, organizing, and making the most efficient use of collected insights to better understand the needs of their audience.  Simply gathering vast amounts of high-quality information is no longer