What Are The Types of Marketers And What Are Their Key Roles?

types of marketers

No doubt! Today marketing has become a very crucial part of every field. Everybody wants to come to the top. 

Do you think making it to the top is a piece of cake? Not at all! It requires a price to be paid. 

In the past many years, marketing activity has become so diverse.

Many new marketing techniques are invented. So different types of marketers are required to perform different marketing activities.  

Before jumping onto various categories of marketers, let us know…..


As we know, Marketing is a broad phrase that surrounds a variety of specialist fields. It varies based on the organization’s size. In a small business, the marketer is likely to be responsible for various marketing skills. There are B2B and B2C marketing, social media accounts, brand marketing, product marketing, content marketing, online and offline marketing, events marketing, etc.

In large firms, there are a variety of specialist marketing responsibilities. Assume you want a job in marketing that is both hard and exciting. In that case, you might want to familiarise yourself with the many types of marketing roles. Their responsibilities range from identifying client needs to producing high-quality content such as blog posts, e-books, PowerPoint templates, and other items that provide relevant knowledge to their target audience.

Let’s first discuss marketers then we will move to types of marketers

What is a marketer?

A marketer is an individual who works to identify goods & services desired by a set of customers and markets those goods and services on behalf of the company. Marketer helps boost the sale of products and services, which boosts the organization’s revenue by creating effective marketing strategies.

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A marketer helps to boost the sales of a company. He does it by making different marketing strategies. A marketer’s jobs include setting goals, segmenting the target customer segment, studying the competition, addressing a target audience through modes of communication, nurturing the relationship with customers, creating content, budgets, and setting priorities designing campaigns. There are different types of marketers let’s consider all of them. 

Now that we know about a marketer. Let us take a look at its different types of marketers.

What are the different types of marketers you must know!

Marketing! Sounds simple but is tough when it is done. To perform a variety of marketing activities, you need various types of marketers. Those different types are explained as follows:

Types of marketers: According to roles

Brand marketer

A brand marketer tells the brand’s story transversely to customer’s touchpoints. 

A brand marketer does a thorough study of the market and customer. 

Through deep research, he makes brand strategies. Here are some important tasks that every brand manager must do: 

  • Create and execute brand strategy. 
  • Create and manage marketing schedules. 
  • Analyze customer-related data. 
  • Create content and organize campaigns. 
  • Understand email marketing
  • Take advantage of social media channels. 
  • Know how to work with innovators to get the project done.

Product marketer

 A product manager identifies customer needs. His main aim is to build a product or feature very efficiently.

 He verbalizes what success looks like for a product. He then assembles a team to convert this vision into reality. 

Now let us take a look at the different responsibilities of the product manager. 

  • Learning and representing customer’s needs. 
  • Analyzing the market and drawing competitive analysis. 
  • Creating a vision for a product. 
  • Coordinating interest holders around the vision. 
  • Prioritizing product features and functions. 
  • Coordinating with the tea to execute the plan.

Content marketer

Content marketers are similar to inbound marketers who focus on recruiting customers through any type of content, such as blog posts, podcasts, SEO, email marketing, ebooks, white papers, slides, social media marketing, and so on. They must also create content to improve their searchability and internet presence.

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They have to create high-quality content relevant and engaging for your target viewers and then distribute it to the appropriate channels. On the other hand, a content marketer considers more than just user acquisition. They use all types of content as a retention and education tool. Product-related material, including site copy, landing pages, FAQs, and drip email campaigns, is frequently assisted by a content marketer.

A content marketer shares a company’s value through writing content on different online platforms. 

He/She is responsible for the editorial calendar. A content marketer must take care of various tasks such as:

  • Case studies.
  • Blogs. 
  • Tweets.
  • Research.
  • Checklists.
  • Emails. 
  • Webinars. 
  • Presentations.

The above tasks are done on various platforms, such as: 

Organic search.

  • Email. 
  • Twitter. 
  • YouTube. 
  • Slideshare.
  •  Facebook.                                                                             
2020 Content-related stats:70% of marketers are actively investing in content marketing.24% of marketers plan on increasing their investment in content marketing.78% of companies have a team of one to three content specialists.

Inbound Marketers 

An inbound marketer is concerned with converting potential consumers into paying customers. This can be done by delivering relevant information to the target client group through slide templates, materials, e-books, and blog entries. 

Inbound marketers are primarily concerned with developing and implementing inbound marketing tactics to capture leads (also known as potential customers) and convert them into paying customers. Their responsibilities range from identifying client needs to producing high-quality content such as blog posts, e-books, templates, and other items that provide relevant knowledge to their target audience.

Social media marketer

Social media types of marketers are on the front lines of communication. This type of marketer specializes in managing various company social accounts, ensuring constant updates, and implementing marketing strategies to acquire more followers. In major organizations, social media marketers are responsible for monitoring the company’s different social profiles, adopting marketing strategies to get more social media followers, assuring frequent updates, and promptly responding to customer comments (in some circumstances, responding to technical challenges).

His main aim is to represent the company in the online world in front of customers. 

How do social media types of marketers help you to boost your brands?

  • Knows your target market, what they want, and where they hang out on the internet.
  • Is willing to experiment with new strategies until they find one that works.
  • Knows how to gather original information and keeps up with industry trends.
  • Can keep up with other company events and share them with your audience independently.
  • Understands essential social indicators and how to present them in reports.
  • You can change or improve your voice and tone to make it more appealing to your audience.
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2020 Social Media-related stats:FACEBOOK: There are 2.6 billion monthly active users.18% of marketers currently use Facebook groups.INSTAGRAM: Instagram is the social channel with the second-highest ROI among marketers.28% of video marketers plan to include Instagram TV in their video marketing strategy. 

The above-discussed points show there are different types of marketers. The above-discussed types were divided based on their particular roles. There are several other types also. Now let us take a look at types of marketers according to their nature.

Types of marketers: According to nature

Mad Men marketers 

Madmen are cunning, work effortlessly and have a copy to kill. But they lack truthfulness. They need to accumulate their offer with relationships, community, and content marketing. 

Digital marketing wiz kid  

These kinds of marketers handle marketing activities on online platforms. They are the smart kids of the family. They always keep them updated and apply that information in making strategies.  

Old school marketer

 Old school marketers go with the old techniques of marketing. They are afraid to go digital. They do not know how to operate digitally. 

Lover, not a fighter

These marketers focus on relationship-building. They want to connect with the people deeply. These types are Often focused on vanity. They should start focusing on other aspects as well. Which will help in revenue generation. 

After knowing various categories of marketers. Let us now discuss what weights are over the marketer’s shoulders?

A marketer’s responsibilities!!

  1. Push sales.
  2. Introducing strategies.
  3. Find new potential markets.
  4. Grow the brand.
  5. Publicize the products and services.

Above written are some main responsibilities of a marketer. There are some responsibilities to make business decisions which are as follows:

  1. Target markets.
  2. Products.
  3. Promotion.
  4. Distribution.
  5. Pricing.
  6. Supporting services.


Marketing refers to selling and promoting goods and services along with market research. This activity is done by a marketer. This sounds like a simple activity. But nowadays, marketing has become a challenge. Different platforms are there where marketing can be done. To perform those different marketing activities we require different types of marketers. The above discussed are some major types.  Get the best online marketing homework help at the lowest charges. 

Also Read

Frequently Asked Question

What are the different types of affiliate marketers?

Affiliate marketing is also known as referral marketing. There are several types of affiliate marketers out there. Some of the affiliate marketers are as follows:

Search affiliates.
Coupon sites.
Review sites
Incentive programs.
Email marketing.

What are the different types of marketing strategies for your small business?

Marketing strategies are a must in every organization. But there are lots of strategies to be applied. You might get confused by a wide range of strategies. Here are some important six types of marketing strategies for your small business:

Content marketing
Local marketing
Email marketing
Performance marketing
Influencer marketing

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