What Are The Types of Marketers And What Are Their Key Roles?

No doubt! Today marketing has become a very crucial part of every field. Everybody wants to come to the top. 

Do you think making it to the top is a piece of cake? Not at all! It requires a price to be paid. 

In the past many years, marketing activity has become so diverse.

Many new marketing techniques are invented. So different types of marketers are required to perform different marketing activities.  

Before jumping onto various categories of marketers, let us know…..

What is a marketer?

A marketer is a person whose job is to know about the customer’s desired goods & services. He also promotes goods & services on behalf of the company.    

A marketer helps to boost the sales of a company. He does it by making different marketing strategies.

Now that we know about a marketer. Let us take a look at its different types.

What are the different types of marketers you must know!

Marketing! Sounds simple but is tough when it is done. To perform a variety of marketing activities, you need various types of marketers. Those different types are explained as follows:

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According to roles

Brand marketer

A brand marketer tells the brand’s story transversely to customer’s touchpoints. 

A brand marketer does a thorough study of the market and customer. 

Through deep research, he makes brand strategies. Here are some important tasks that every brand manager must do: 

  • Create and execute brand strategy. 
  • Create and manage marketing schedules. 
  • Analyze customer-related data. 
  • Create content and organize campaigns. 
  • Understand email marketing. 
  • Take advantage of social media channels. 
  • Know how to work with innovators to get the project done.

Product marketer

 A product manager identifies customer needs. His main aim is to build a product or feature very efficiently.

 He verbalizes what success looks like for a product. He then assembles a team to convert this vision into reality. 

Now let us take a look at the different responsibilities of the product manager. 

  • Learning and representing customer’s needs. 
  • Analyzing the market and drawing competitive analysis. 
  • Creating a vision for a product. 
  • Coordinating interest holders around the vision. 
  • Prioritizing product features and functions. 
  • Coordinating with the tea to execute the plan.

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Content marketer

A content marketer’s main job is content creation. 

A content marketer shares a company’s value through writing content on different online platforms. 

He/She is responsible for the editorial calendar. A content marketer must take care of various tasks such as:

  • Case studies.
  • Blogs. 
  • Tweets.
  • Research.
  • Checklists.
  • Emails. 
  • Webinars. 
  • Presentations.

The above tasks are done on various platforms, such as: 

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Organic search.

  • Email. 
  • Twitter. 
  • YouTube. 
  • Slideshare.
  •  Facebook.                                                                             
2020 Content related stats:70% of marketers are actively investing in content marketing.24% of marketers plan on increasing their investment in content marketing.78% of companies have a team of one to three content specialists.

Social media marketer

 Social media marketer manages all the social media accounts of the company. 

His main aim is to represent the company in the online world in front of customers. 

He does various roles at his position, such as: 

  • Choosing an appropriate social network. 
  • Identifying target market. 
  • Gaining followers. 
  • Engaging followers. 
  • Increasing traffic on site. 
  • Monitor results. 
  • Improve their strategy.
2020 Social Media related stats:FACEBOOK: There are 2.6 billion monthly active users.18% of marketers currently use Facebook groups.INSTAGRAM:Instagram is the  social channel with the second highest ROI among marketers.28% of video marketers plan to include instagram TV in their video marketing strategy. 

The above-discussed points show there are different types of marketers. The above-discussed types were divided based on their particular roles. There are several other types also. Now let us take a look at types of marketers according to their nature.

According to nature

Mad Men marketers 

Madmen are cunning, work effortlessly and have a copy to kill. But they lack truthfulness. They need to accumulate their offer with relationships, community and content marketing. 

Digital marketing wiz kid  

These kinds of marketers handle marketing activities on online platforms. They are the smart kids of the family. They always keep them updated and apply that information in making strategies.  

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Old school marketer

 Old school marketers go with the old techniques of marketing. They are afraid to go digital. They do not know how to operate digitally. 

Lover, not a fighter

These marketers focus on relationship-building. They want to connect with the people deeply. These types are Often focused on vanity. They should start focusing on other aspects as well. Which will help in revenue generation. 

After knowing various categories of marketers. Let us now discuss what weights are over the marketer’s shoulders?

A marketer’s responsibilities!!

  1. Push sales.
  2. Introducing strategies.
  3. Find new potential markets.
  4. Grow the brand.
  5. Publicize the products and services.

Above written are some main responsibilities of a marketer. There are some responsibilities to make business decisions which are as follows:

  1. Target markets.
  2. Products.
  3. Promotion.
  4. Distribution.
  5. Pricing.
  6. Supporting services.


Marketing refers to selling and promoting goods and services along with market research. This activity is done by a marketer. This sounds like a simple activity. But nowadays, marketing has become a challenge. Different platforms are there where marketing can be done. To perform those different marketing activities we require different types of marketers. Above discussed are some major types.  Get the best online marketing homework help at lowest charges. 

Frequently Asked Question

What are different types of affiliate marketers?

Affiliate marketing is also known as referral marketing. There are several types of affiliate marketers out there. Some of the affiliate marketers are as follows:

Search affiliates.
Coupon sites.
Review sites
Incentive programs.
Email marketing.

What are the different types of marketing strategies for your small business?

Marketing strategies are a must in every organisation. But there are lots of strategies to be applied. You might get confused by a wide range of strategies. Here are some important six types of marketing strategies for your small business:

Content marketing
Local marketing
Email marketing
Performance marketing
Influencer marketing