Images are very powerful when it comes to communication. Chances are that you have heard the phrase “an image is worth over 1,000 words”. Well, this phrase is used to emphasize how important images are compared to other forms of content.
They play an important role when conveying information and concepts, especially in statistics. They also play a part in improving comprehension. Image do this by reinforcing statistical information.
Due to this, you need to ensure that you have used image properly for people to easily understand your statistical data without any problems. This article will discuss simple but creative ways to make image that help enhance your statistics.
Combine Statistics With Images To Improve Viewer Retention
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According to research conducted by Socialbakers, over 90% of Facebook posts with the highest engagement had an image. This is unlike video posts, links, or status updates that have a much lower engagement.
Even though you might argue that this research was conducted on Facebook, the findings are true for all other forms of content, no matter where they are posted. Image come with a form of appeal known as the picture superiority effect.
It is through this effect that the human brain can encode different concepts into the memory concretely. Since statistical data is not as easy to decode, images help the human brain to understand this data easily compared to using plain text.
Use Eye-Catching Images to Draw People In
You can find millions of images on the internet. You can also take more using your camera easily. However, you cannot use just any other image if you want to enhance your statistics. You need to be careful with the kind of image you choose to use.
For instance, the images you use should be eye-catching to draw your audience in. Since people take quite some time understanding statistics, you need to find a way of attracting their attention and drawing them in.
There are different ways for you to do that. For example, you can choose to change photos to paintings instead of just using a plain photo. This will create some detail on the photo, something that will keep people more interested in your statistical information.
Use Visuals Such as Infographics for Information Presentation
Research has indicated that the human brain takes less time to process image compared to processing text. This is due to many factors, among them the picture superiority effect discussed above.
Its impact on how humans interpret statistical data cannot be underestimated. You will make it easy for your audience to understand your statistical data if you incorporate image into it. Using data visualization tools, create visuals that represent your statistical data.
Visuals, such as infographics, are very important, especially when it comes to statistical data. They allow you to creatively pass on all the information in a way that the human brain can understand easily. You can get a huge collection of icons online to add to your infographics to make them more appealing.
Create Images That Tell a Story
Most of the time, statistical findings, no matter how important they are, might not look interesting or personal to most people. Your audience might not be concerned about the information you are trying to pass since they are not invested in it.
There are many reasons for this, and it does not mean that they (your audience) do not want to see what you are trying to pass to them. The main reason could be that your statistical data is not getting to them in the way that it is supposed to.
To make things easier for your audience, you need to create images that tell a story and get your audience involved. The images help your audience see the statistical data instead of being on the sidelines. They create a story and make statistical data engaging.
There are a few ways you can create images. You can either do it yourself or hire a graphic artist. However, you could also utilize AI image generators to make something unique. If you’re interested in using a tool like Picsart’s AI generator, you can check it out on their website.
Mix Informative and Fun Images
People love informative and fun images, including but not limited to charts and graphs. This means that you need to ensure that you have added data visualizations in your statistical data.
The truth is that the process of creating your statistical data is not easy. However, would it make any sense for you to spend time creating such data yet your audience will not understand it? You have to make your data visual.
Apart from creating the infographics discussed above, you can create image using different online tools to represent different aspects of your statistical data. Always make sure that every image you create represents something on your data.
Creating images that help you to enhance your statistics is not a walk in the park. However, you will find it easy by following the guidelines discussed in this article.
