Assume that during the time period of the campaign, Wacom did not undertake any other campaigns- either online or offline

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• Data on learning site

• Result of a campaign run across FB, Twitter, Google, and LinkedIn

• Campaign run across Malaysia, Singapore, and Thailand

• The campaign runs for 2 months for two of their product series- Intuos (https://store.wacom.sg/en/pen-tablets) and Cintiq (https://store.wacom.sg/en/pen-displays) and some brand level ads.

• Which is the publisher that performs better? Note that you can do the analysis publisher-wise, country-wise, product-wise etc.

• If you were to allocate your marketing budget, what is the proportion in which you would allocate the same? Why?

• Based on your analysis, would you suggest any improvement to the campaign?

• Assume that during the time period of the campaign, Wacom did not undertake any other campaigns- either online or offline. And if their total revenue for Intuos was USD 23,450 for the month of August and USD 19,450 for the month of September and for Cintiq, the revenues were USD 57,970 and USD 71,850 respectively, would you change your spend on each of the vehicles? Why/why not? 

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