Managers at the RedBull company are a little skeptical about spending money on traditional media including TV, Banner, Radio, and Magazine. However, marketers in RedBull believe there are values in allocating budget for traditional media. Considering this debate between the managers and marketers, please answer the following questions:
1. Run some explanatory analyses regarding this debate and offer some anecdotal insight? (10 points) (Report the results and interpret them).
2. If you want to statistically test the relationship, what would be the best model? (10 points)
(Develop a model to test whether there is a relationship between traditional advertisement and company’s Revenue).
3. Considering traditional media variables, are you facing with the multicollinearity problem? (5 points) (Report the test(s) that you run).
4. If you are facing with multicollinearity problem, how are you going to fix the problem? (10 points)
5. If you believe there is a relationship between spending on traditional media and sales, how strong do you think the relationship is? (15 points) (Report your interpretation in detail).
6. Explain to managers how much the sales would change by increasing / decreasing spending on each of these media. (15 points)
7. Comparing the effect of traditional media, which one seems more promising for investment? (10 points)
8. In the TV advertisement campaign, the company invites audience to check the Instagram and Facebook account of the company. Therefore, managers believe that there could be a spillover effect between spending on traditional media and these two social media platforms.
- How would you control for these effects? Does it change your model? If yes, report it. (5 points)
- Considering the new model, what would be your recommended traditional media for investment? (10 points)
- Comparing traditional media and these two social media platforms, which channel is the most attractive one for investment? Why? (10 points)
CS 340 Milestone One Guidelines and Rubric Overview: For this assignment, you will implement the fundamental operations of create, read, update,
Retail Transaction Programming Project Project Requirements: Develop a program to emulate a purchase transaction at a retail store. This
7COM1028 Secure Systems Programming Referral Coursework: Secure
Create a GUI program that:Accepts the following from a user:Item NameItem QuantityItem PriceAllows the user to create a file to store the sales receip
CS 340 Final Project Guidelines and Rubric Overview The final project will encompass developing a web service using a software stack and impleme
