Explain the nature of the problem, basic understanding and background, and business implications.

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

The management team wants to determine if promotions are having an impact on sales. Run and interpret one of the models you learned in class that would be best suitable to answer their question. Use SAS Studio and the Marketing dataset provided in the class file in SAS. Submit program file in .SAS format and MS word document (Submit both in Canvas).

The MS word document should explain the results and implications in simple terms, and must be Two pages in APA format. The MS word document must follow the following structure with a paragraph for each section: Introduction:

Explain the nature of the problem, basic understanding and background, and business implications. Data understanding:

Explain the dataset being used Data preparation: Explain the steps followed to clean and prepare the data (if needed) Modeling: Explain the model used and the steps taken to implement the model Evaluation:

Explain and interpret the results and metrics to evaluate the model (Is it the right model to use, if yes/no why?) Implications: Explain the business implications and make a recommendation

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