Give an overview of entire market’s development and the different campaigns. Please prepare 3-5 charts and summarize the most important findings. 

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

1. a) Give an overview of entire market’s development and the different campaigns. Please prepare 3-5 charts and summarize the most important findings. 

 

1. b) How would you assess the development of the quality of traffic, e.g. in terms of revenue per visitor. How is the overall development and how does each campaign evolve? 

 

1. c) You are talking with the responsible business developer for the market who wants to spend an additional 250€ per week from week 31 onwards. Please help him out with the following questions: 
2. • What is your advice in which campaign to invest and why? 
3. • How do you expect this to impact the overall performance in the market from week 31 onwards? 

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