Given the inputs, do clusters of customers exist in the bank direct marketing data set? This exercise explores the bank direct marketing data and tries to profile the resulting clusters.

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

1.   Bank Direct Marketing Cluster Analysis

Given the inputs, do clusters of customers exist in the bank direct marketing data set? This exercise explores the bank direct marketing data and tries to profile the resulting clusters.

Take screenshots at every stage, you might want to recheck them or paste them for several questions:

 

a. Create a new diagram in your project. Name the diagram Bank Clustering.

b. Use the bank_direct_marketing data as a data source for this clustering and profiling exercise.

c. Determine whether the model roles and measurement levels assigned to the variables are appropriate.

d. Examine the distribution of the values of these variables:

• balance

• day

• previous

• duration

• age

• campaign

The three most heavily skewed distributions are for balance, campaign, and previous. Although not optimal, we could reduce the skewness of the distributions by taking the log of the variable.

e. Drag a Transform Variables node onto the diagram and connect it to the Input Data source.

f. Apply a log transformation to the following variables:

• balance

• previous

• campaign

g. Connect a Cluster node to the Transform Variables node.

h. Change Maximum Number of Clusters to 6.

i. Change Use for all the variables to No, except for these: 

• balance

• previous

• duration

• Age

• campaign

 

j. Examine the distribution of the values of these variables:

• balance

• day

• previous

• duration

• age

• campaign

The three most heavily skewed distributions are for balance, campaign, and previous. Although not optimal, we could reduce the skewness of the distributions by taking the log of the variable.

 

Attachments:

Related Questions

. The fundamental operations of create, read, update, and delete (CRUD) in either Python or Java

CS 340 Milestone One Guidelines and Rubric  Overview: For this assignment, you will implement the fundamental operations of create, read, update,

. Develop a program to emulate a purchase transaction at a retail store. This  program will have two classes, a LineItem class and a Transaction class

Retail Transaction Programming Project  Project Requirements:  Develop a program to emulate a purchase transaction at a retail store. This

. The following program contains five errors. Identify the errors and fix them

7COM1028   Secure Systems Programming   Referral Coursework: Secure

. Accepts the following from a user: Item Name Item Quantity Item Price Allows the user to create a file to store the sales receipt contents

Create a GUI program that:Accepts the following from a user:Item NameItem QuantityItem PriceAllows the user to create a file to store the sales receip

. The final project will encompass developing a web service using a software stack and implementing an industry-standard interface. Regardless of whether you choose to pursue application development goals as a pure developer or as a software engineer

CS 340 Final Project Guidelines and Rubric  Overview The final project will encompass developing a web service using a software stack and impleme