McGrew expects to maintain its share of the market, it will also have to increase it exports to UAE, this involves further scanning of the UAE’s business

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

1.)  You are hired as a consultant for a company  based in the UAE- Which  mode of entry you would recommend for the company which is manufacturing Television  for  doing business with Mazuwa (not a real country), Justify your choice relating to the country data are given below (5 marks)  

2.McGrew expects to maintain its share of the market, it will also have to increase it exports to UAE, this involves further scanning of the UAE’s business environment. Identify and explain the risks related to scanning, which of these risk is least dominant in this case . Provide justification your answer (5 marks)

3.ABC (not a real name) an American worldwide financial services company which focus on currency exchange and money transfer is a market leader in GCC. The company has started an initiative called “Our Dreams” in UAE . This campaign is aimed at improving the financial literacy among workers who are mostly laborers. They visit labor camps to provide classes on topics like How to save money , budgeting etc. for free. Relating to the relevant theory , What is the motivation of the company to engage in such an activity , explain the benefits the company might receive ?(5 marks)

4. International Marketing strategy is closely related to Market Orientation , Using McDonalds as an example explain five common marketing orientations. You should clearly demonstrate how McDonalds concurrently pursue all the orientations (5 marks)

5.) Your friend has written a book in Arabic called the “International tourism in the post Covid world”. It has become the best seller in GCC within one month of it release, now he wants to publish it in other languages without much delay to maximise his revenue. He is keen to sell his books in Europe and in China. He came to know that you have just completed a course in International business from ADU. He has asked about your expert advice on the appropriate mode of entry for his book to China and Europe . Which is the most appropriate mode of entry that you would recommend for him and why , what are possible limitations of the suggested mode of entry.

 

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