This coursework is designed to assess learning outcomes:
Understand and utilise major quantitative analytical tools that are used to gather and analyse marketing related research data.
To Interpert the results of marketing data analysis.
Critically evaluates findings, derive the implactions of such finidngs and have an understanding of how these would be applied in a commercial environment.
Be critical consumers of existing and commissioned marketing research.
This coursework is an individual report.
Prepare a short report for an organisation of your choice. Your report should critically analyse and evaluate the organisation’s data using Multiple Regression Analysis.
As a detailed guide for your report you should consider the following:
Overview: An overview of the organisation and the scope of that marketing area discussing to what extent the marketing of the organisation is shaped and influenced by this function, and its contribution to organisational performance. (300 words)
Summarising Marketing Data Obtained: Use the dataset you have gathered to visualise the data using appropriate tables and graphs as well as identifying and discussing the key variables to be considered. (500 words)
Computing Multiple Regression Analysis: An analysis of the key variables identified using the multiple regression analysis technique as well as discussing the analytics capabilities of the organization. (700 words)
Discussion and Evaluation of the Outcome: Discussion of Multiple Regression Analysis outcome employed in the organisation and explaining the outcome values. (700 words)
Conclusions and Recommendations: Conclude on your findings and make quantitative recommendations for improvement. (300 words)
Presentation Style: Present report in a professional manner, free-grammatical errors, and visually appealing.
This table details the weightings of the six criteria by which your work will be assessed.
The word count is 2500
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list.
No paper copies are required. You can access the submission link through the module web.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available.
You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.
The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.
You can expect to have marked work returned to you within 10 working days. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.
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