In your groups analyze both the scenario presented below to determine the most appropriate set of change management practices. Where appropriate, these practices should (A) create an urgency to change, (B) minimize resistance to change, (C) refreeze the situation to support the change initiative. These are real events-based scenarios. Each group will write a 5-page report in a word document using Calibri font size 12, defending your change management strategies for both the scenarios. Please read the evaluation rubric below to understand what the expectations from the report are.
Scenario 1 (Greener Telco)
The chief executive officer of a large telephone company wants its executives to make the organization more environment friendly by encouraging employees to reduce waste in the workplace. Government and other stakeholders expect the company to take this action and be publicly successful. Consequently, the CEO wants to significantly reduce paper usage, garbage and other waste throughout the company’s many widespread offices. Unfortunately, a survey indicates that employees do not value environmental objectives and do not know how to “reduce, reuse and recycle”. As the group of executives responsible for this change, you have been asked to develop a strategy that might bring about meaningful behavioral change toward this environmental goal. What would you do?
Scenario 2 (Go Forward Airline)
A major airline had experienced a decade of rough turbulence, including two bouts of bankruptcy protection. 10 managing directors, and morale so low that employees had removed the company’s logo from their uniforms because they were embarrassed to let others know where they worked. Service was terrible, and the airplanes rarely arrived or left the terminal on time. This was costing the airline significant amounts of money in passenger layovers. Managers were paralyzed by anxiety, most did not know how to set strategic goals that actually succeeded. One-fifth of all flights were losing money, and the company overall was near financial collapse (just three months from defaulting on payroll obligations). Your group and the recently hired CEO must get employees to quickly improve operational efficiency and customer service. What actions would you take to bring about these changes
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