QUESTION.
The tab plan should include all survey questions and specify what banner breaks should be created for the particular topic. For statistical testing between banner breaks, breaks should be mutually exclusive and be complimentary (add up to 100% of the sample).
In this case, we need to create a banner that will help this grocery store select a magazine cover. Some things to keep in mind about this grocery store and survey as you create your tabplan:
- There are 2 different stores that might use this magazine cover (Sobeys, FreshCo).
- The grocery store is interested in understanding differences across regions: Western Canada, Ontario, Quebec, Atlantic Canada. (Territories are excluded from analysis.)
- There are 6 different magazine covers being evaluated (see JPEG images).
- There are 4 different customer segments for these stores: A) 1-2 person households with income over $80k; B) 1-2 person households with income under $80k; C) 3+ person household with income over $100k; D) 3+ person household with income under $100k.
For your tabplan, make sure all the questions in the survey are listed in your tabplan. Create one banner, based on your understanding of this store's needs (see above).
Summer Magazine Pretest
Q1.1 Thank you for agreeing to participate in this survey. We truly appreciate your time and cooperation.
At the completion of the survey, you will be entered into a draw to win a $100 gift card. We are looking for your opinions, so please be open with your responses. As you progress through the survey, please do not use your browser's back or forward buttons, only use the arrow at the bottom of this window.
Let's get started!
Q1.3 First, in which province or territory do you live?
o Alberta (1)
o British Columbia (2)
o Manitoba (3)
o New Brunswick (4)
o Newfoundland and Labrador (5)
o Nova Scotia (6)
o Northwest Territories (7)
o Nunavut (8)
o Ontario (9)
o Prince Edward Island (10)
o Quebec (11)
o Saskatchewan (12)
o Yukon (13)
Q1.4 Are you...?
o Male (1)
o Female (2)
o X (3)
Q1.5 Which of the following age groups do you belong to?
o Less than 18 years old (1)
o 18-24 years old (2)
o 25-34 years old (3)
o 35-44 years old (4)
o 45-54 years old (5)
o 55-64 years old (6)
o 65 years old and over (7)
Q1.6 Who is the person most responsible for the food and grocery shopping for your household?
o You (1)
o You and someone else equally (2)
o Someone else (3)
Q1.7 Do you or does anyone in your household work for any of the following types of companies? Please select any that apply.
▢ An advertising agency or public relations firm (4)
▢ A market research company or department (5)
▢ A radio or television station (6)
▢ A newspaper or magazine (7)
▢ A grocery store or major retail chain (8)
▢ A pharmaceutical company (9)
▢ A bank or other financial institution (10)
▢ ⊗None of the above (11)
End of Block: Default Question Block
Start of Block: Decoys
End of Block: Decoys
Start of Block: Contest Entry
End of Block: Contest Entry
Start of Block: Shopping Habits and Stores
Q4.3 Overall, at which one supermarket or grocery store do you spend the most money on food and grocery items? This would be your main grocery store.
o Don't know
o No one store
o None of these
o Costco
o Farm Boy
o FreshCo
o Food Basics
o Food 4 U
o Great Canadian Superstore
o Loblaw
o Sobeys
o Metro
o No Frills
o Real Canadian Superstore
o Save-On
o Safeway
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