There is no significant relationship between Educational qualification and the use of social media.

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H0: There is no significant relationship between Educational qualification and the use of social media.

H1: There is a significant relationship between Educational qualification and the use of social media. From a population of 1000> workers in the Maniabandha craft cluster we took a sample of 100 random workers and found that only 20 of them have studied till +2 and 5 have done graduation rest others have never studies.

H0: There is no significant relationship between the appropriate design/aesthetics and brand image and reaching out to the customers

H1: There is a significant relationship between the appropriate design/aesthetics and brand image and reaching out to the customers and any other hypothesis that can be tested

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