This will also be hands-on econometric analyses and answering a few short questions using the dataset.

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There will be an econometric analyses on a shopping mall dataset with mobile targeting.

This will also be hands-on econometric analyses and answering a few short questions using the dataset. This assignment is to be done using R or STATA. For this assignment your task is to build a regression models to estimate the probability of coupon redemption from one of the 6 stores in the shopping mall. 1)

What will the full regression model look like and what modeling technique will you use? Show the output in STATA or R and discuss the results. 2) How does the coupon redemption probability vary based on the card type index variable?

Show the sub-sample results and discuss. 3) How does the coupon redemption probability vary based on purchase type index variable?

Show the sub-sample results and discuss. 4) How does the coupon redemption probability vary based on phone type index variable? Show the sub-sample results and discuss.

 

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