Walmart Its an American discount department store chain, began in 1950 when businessman Sam Walton purchased a store from Luther E. Harrison in Bentonville, Arkansas, and opened Walton's 5 & 10. The Walmart chain proper was founded in 1962 with a single store in Rogers, expanding outside Arkansas by 1968 and throughout the rest of the Southern United States by the 1980s, ultimately operating a store in every state of the United States, plus its first stores in Canada, by 1995. The expansion was largely fueled by new store construction, although the chains Mohr-Value and Kuhn's Big K were also acquired. The company introduced its warehouse club chain Sam's Club in 1983 and its first Super center stores in 1988. By the second decade of the 21st century, the chain had grown to over 11,000 stores in 27 countries. In the video bellow you will see Walmart history https://youtu.be/D5xKm8tf9Ks
Product
Walmart stores sell a wide variety of products. They bring to the market what customers want. Selling and
promoting a product that people want is easier than trying to introduce innovation in the market, one of
interesting facts of the franchising is that they have they own brand products in all they stores around the world The following video will show you consumers buying
great value products by Walmart and they opinion. https://youtu.be/JkPC5OHWW8o
Product
Equate Products by Walmart are very popular Because of they quality and good affordable Price This video will show a little explanation about Equate Products recommendation. Seattle Aug13, (2020) https://youtu.be/COa-RyGPFFM
Price
The product influences its future success and long-term continuity. It determines the profits relised from the sale and the competitiveness of the product in the market. If the product is priced high, the profit per unit sold will be high. On the other hand, if the prices are low, demand is more likely to be high. Companies can either go high value, low volume or low value, high volume. Walmart has perfected its price positioning in the following ways:
• Customer-friendly prices and focus on bulk sales to maximize sales rather than overpricing products.
• Excellent procurement strategies that enable the company to bargain with the most affordable players in the supply chain to keep prices low.
• Diversification ensures that complimentary goods can drive the sales of other products if one is under- promoted.
• Varying purchase options, with the ability to pay cash, or to pay instalments for larger purchases (such as in the
• case of appliances or furniture). The Video below it will show you how Walmart is making money selfing Products low cost. USA. Sep 8 (2017)
https://youtu.be/XduHK6XRxSo
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