What is the Revenue generated by each product and product groups? What is their profitability?

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

Assessment 1 - Business Investigation Project

Type of collaboration: Individual OR Group of 2. Part 1: Exploration (0%)

1.1 Verify the data set details

1.2 Analyse the sites

• Where do our Revenues and Gross Profit come from?

1.3 Analyse the Products

What is the Revenue generated by each product and product groups? What is their profitability?

1.4 Analyse the evolution of the company and create a forecast

How have sales and profits developed in recent years?

What is the forecast for the next 24 months?

• Scenario Analysis (What If) forecast?

1.5 Analyse Customer Satisfaction

How does an increase in marketing spending would affect our

• How has Customer Satisfaction developed in recent years?

• What is the forecast for the next 12 months?

• What factors affect our customer's satisfaction?

What are the characteristics of our most satisfied customers?

Please remember:

Always think about the most appropriate visualization tool/type to use based on the data you choose, and information you intend to portray. How will these charts be perceived by a non-technical user? What questions he/she may ask and answer with it?

If you decide to submit this part for receiving feedback, please submit as a PowerPoint presentation (-7 slides).

Part 2: Investigation (100%)

You are to write short research report (maximum 1500 words) on

"Explain and evaluate the key ethical issues confronting the individual/organisation when collecting and reporting data."

for one of the following sectors:

Social Media Services

• Online Retail Business or Online Services Business

Human Resources Management

• Banking and Financial Management

• Automotive (e.g. cars, planes, ships, rails, drones)

Transports Logistics (e.g. aviation, shipping, rails, trucking, pipelines, warehousing, postal)

Manufacturing

Hospitality (e.g. hotels, restaurants, catering)

Retail (Bricks and Mortar)

Utility (e.g. electricity, water, gas)

Energy (e.g. hydro, coal, solar, wind, biomass, gas, nuclear)

Risks Management (e.g. insurance, any security)

Real Estate, Building and Construction Management

Infrastructure Management.

 

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