Write a case study on segmentation, targeting and positioning for a service outlet of your choice (School, Bank, or Hospital) in UAE.

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TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (School, Bank, or Hospital) in UAE.

Your report should include:

• A brief introduction to the company and its products

• A theoretical literature review on the following concepts – segmentation, targeting and positioning

• A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.

• An evaluation of the attractive of the target segment using Porters five-force model.

• POP and POD’s for your chosen service.

• Draw a perceptual map that will help you analyse the market position of your chosen service outlet.

• Conclusion and recommendation

 

This assignment represents 10 % of the total grade.

• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.

• Word file, report should be between 2000 and 2500 words in length

• Times new roman, font 12, justify alignment, 1.5 lines space.

• This assignment represents 10 % of the total grade.

• Look below for the cover page format

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