Assessment 2 - Business Analytics Project
Part 1: Analytics Reports (50%)
Business intelligence (BI) reports are very important communication tools in managerial decision-making and are targeted to a variety of audiences that include accountants, finance professionals, marketers, salespeople, product managers, among others. The relevance, utility and timeliness of presented information are critical for effective and efficient decision-making.
Business Case:
You are the manager of the business intelligence department at Insight Toys Corporation, one of the world's largest toy manufacturers with operations across the globe. As a member of cross- functional committee, three departments managers have asked you for help in developing a case study (a visual story line) that will help the executive team for better and faster understanding of the presented information. They want to go over some facts about current business performance and then use that data to collectively make the case for a new strategy. The managers are not sure what type of data/numbers will ultimately be used, and therefore, they have asked you to make the business report as flexible as possible in order to allow for further explorations, e.g., filtering, slicing and dicing.
You are to create three interactive analytics reports for the manager of the following departments:
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1. Finance managers need to monitor continuously the sales in each country, including revenues and profitability. (10%)
2. Product Line managers want to check vendor satisfaction, market penetration, costs and revenues per product. (10%)
3. Customer Relationship managers want to check vendor satisfaction and rating in each country, but also the performance of their sales representatives. (10%)
Please note:
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Use at least six different Objects from Tables, Graphs, Controls, Analytics, Containers and Content provided by SAS Visual Analytics.
Decide on the appropriate visualization tool/type to use based on the data you choose, and information you intend to portray. How will these charts be perceived by a non- technical user? What questions he/she may ask and answer with it? (10%)
Make use of additional tools/functions such as global and local filters, text inputs, text content displays and images. (10%)
Your final BI report should be submitted as a recorded presentation (5 minutes max.) Part 2: Investigation (50%)
You are to write a short research report (maximum 1500 words) on
"Critically evaluate the role of big data and business analytics in supporting business decision- making and gaining competitive advantage."
for one of the following sectors:
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