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Your paper should be three typed pages, double spaced, using a 12 point font

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Your paper should be three typed pages, double spaced, using a 12 point font. E-mail it to my UCW e-mail with an attached word file before the deadline. No pdfs Save your word file using:

firstnameLastname102-2paper If you do not use this file name I cannot find you. Do not add anything more to this file name Topic: Effects of Covid-19 on the profitability of the McDonald’s Corporation in Canada Choose a company such as McDonalds, Starbucks, Tim Hortons, Air Canada or other similar large company in Canada. Change the title to your chosen company. Compare the total revenue, total cost and total profits earned in 2020 in Canada with the average over the previous 10 years, 2010-2019. You will have to compute this average from the data you find for each of the years.

Do some internet search to determine if you can get such data from the company’s financial statements before making your choice of company. Use supply and demand analysis to explain the increase or decrease in profits, revenues and costs, caused by Covid-19. This is the most important part of your paper. Since Total profit is TR-TC, find data on both sales revenues and total production costs, if you can. Differentiate between demand and supply shifts. Note a government lock-down is a supply shift while staying away from a restaurant because you lost your job or your fear getting Covid-19 are demand shifts. A fall in supply increase price but a fall in demand lowers price. Note: Focus only on your business for maximum marks.

Avoid long introductions. Begin with the company and get quickly to the point which is to explain how Covid-19 affected the company positively or negatively using only the data and economic analysis. Do not dwell on what the media is saying. Marks will be deducted for irrelevant material and repetitive statements. Add a paragraph on how the company is doing in the post-Covid19 years, 2021-2023.

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