8 Project Description
Due Week 13, Friday 11:59 pm
The company "Old School Business", also known as OSB wants to start using social media to promote its business. They have approached your team with a request to find what other businesses have done successfully using social media. OSB is particularly interested in using Twitter and so has asked your group to perform the following analysis on Twitter. To begin, find a company that has a Twitter handle with over 10,000 followers and 1500 tweets, then perform the following tasks using the chosen Twitter handle.
8.1 Analysing the source of the tweets
The company wants to know how other companies and the public post their tweets. They want to use this information to understand if there is a relationship between the source of a tweet and the retweeting behavior.
8.2 Themes in public and company tweets
To be successful on Twitter, a company needs to provide useful information to its followers and encourage customers to talk about their posts. We will examine this information so that we can suggest what OSB can tweet about. We do not want to present all tweets to OSB, so we must identify if there is a set of common tweet themes between the public and company tweets. This process involves:
8.3 Following friends
We are unsure if friending leads to an increase in popularity. To examine this, we will: (you can use twitteR package in this section).
Note that in Section 8.3, depending on the friends of the chosen twitter handle, you possibly will reach the rate limit of the Twitter API. I strongly recommend that you save your objects as an RData file once you download friends - so you can continue downloading friends the following day or with a different authentication key. For more information on how to save your objects see: https://stackoverflow.com/questions/19967478/how-to-save-data-file-into-rdata.
See this https://developer.twitter.com/en/docs/basics/rate-limiting.html for more information on the rate limit.
It is also recommended that you save your tweets.public and tweets.company once you have downloaded them. Otherwise you will get different tweets each time you run your script and you will need to change your clustering.
The company wants the above three-part analysis to be written up as a professional report. Each part should have its own section of the report and all questions should have thoughtful answers. Include all the R code along with its output in your assignment. Output without the code, or code without the output will result zero marks for the relevant section.
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