important to highlight the benefits and unique positioning of your product

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To develop a new product under an existing brand (from your home country) in the food industry. This brand must be attached to an SME or VSE (Very small enterprise) type company. You are going to choose the brand and create a new healthy and responsible product/product line. It is important to highlight the benefits and unique positioning of your product. Your project must be part of a responsible approach (e.g. eco-design, healthy, recyclable/reusable/compostable packaging, etc.). It is important to say that an increasing number of companies are introducing sustainable practices into their strategy. The issue is that many companies are not transparent in their marketing or their level of sustainability. Many businesses will go to market with catchy slogans but fail to have a proven positive impact. They are misleading their customers by "greenwashing".

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