public relations professionals engage with their audiences has evolved as a result of social media.

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4.2 The way public relations professionals engage with their audiences has evolved as a result of social media. Publics could previously only received information from practitioners, but, with the development of social media, publics can now produce and express messages to practitioners.

Consult lesson 4 and view the following link before answering the questions that follow: Ex-boyfriend of murdered TUT student taken in for questioning by police (ewn.co.za) You are the official spokesperson for #NotInMyName South Africa (a movement that focuses on sustainable positive changes in the lives of ordinary South Africans).

You must complete the following tasks: 4.2.1 Give a quick overview of Twitter's history. (3) 4.2.2 Describe how you would use social media, particularly Twitter, to start a #NotInMyName social movement. It is important that your discussion concentrate on the information from the link provided above. (7)

 

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