Read the documents provided in Part 1 of the ‘Materials’.
Analyse and critically evaluate the company’s current corporate strategy. (no more than 1000 words)
(answer notes: The question asks you to identify and analyse the company’s existing corporate strategy. To approach this part, you should start your answer by identifying the strategic choices that the company has made across the years, using evidence from the materials to illustrate specific approaches to corporate strategy. From the various aspects of corporate strategy, identify which ones are relevant to the case company. Some examples can be: diversification, vertical and/or horizontal integration, internationalisation, the use of CPA for internationalisation.
Proceed by discussing only the elements of corporate strategy which are relevant to the case company. Your discussion should offer an analysis of the reasons behind the specific strategic decisions, their advantages and disadvantages and the benefits they offer by using insights from theory around the corporate strategy and evidence from the Materials. In addition to the above and to develop your discussion, you can also follow these questions as well: if you have identified any instances of vertical or horizontal integration, you may consider the following: What were the drivers? What are any potential benefits and downsides the company might have faced while pursuing the type of integration(s) that you have identified?
These are some indicative examples of the steps you can follow to develop your discussion. A good answer will show that you have organised your thoughts into a logical order, that your argument is coherent and supported by evidence drawn from the materials, that you have considered the usefulness of the evidence and how it can be interpreted by the theory to support your answer. Doing so will demonstrate evidence of: 1) critical thinking, 2) understanding of the chosen theoretical concepts (from corporate strategy) and 3) ability to apply these concepts to the case company.)
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