Task 1 You have found a vacancy in marketing in Desmo AS. Desmo AS is a large store that sells sporting goods.
The position requires some statistical knowledge and, after the interview, you get a data set that comes from a survey (questionnaire is unfortunately not available). Desmo AS wants to understand the factors that affect the degree of loyalty among customers. They have operationalized 3 independent variables (actual self-congruence, ideal self-congruence and customer satisfaction) that they want to investigate. A good assignment for this section should include the following: - A conceptual model for regression analysis - Initial descriptive analyzes to get an overview of the sample and data inspection - Assessment of concept validity when using factor analyzes - Regression
Task 2 Desmo As also wants you to check the difference in customers' training time (in minutes) by gender.
USE: Significance level .05 - Extraction: Principal components - Rotation: Direct oblimin There is no page limit. Only include what you think is necessary for your argument, delete everything else. Grades are not set according to the number of pages, but on the basis of the application of the various analyzes, as well as the understanding and interpretation of these. A good assignment should show understanding and appear as thoroughly worked out.
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