In this assignment, you will be expected to find statistical information of interest to you broadly related to business, economics, or society and then write a report which presents the data effectively. You need to explain what it is, why it is interesting to the reader, and what can be deduced from it.
You can choose almost any other topic you like. However, we have found that general macroeconomic data do not provide a suitable basis for this report: topics such as “the growth of the UK economy” or “the development of Chinese exports” are not acceptable; we need something more focused. Furthermore, although many students like to use sport as their area of study, such reports tend not to generate the depth of analysis required to obtain a good mark. In particular, comparison of two sports (women is not acceptable. )
From past experience, medical and social trends have often proved fruitful. Good reports are published by official bodies such as government departments where there is sufficient data in the public domain as the basis for a good report. It is certainly interesting to look at commercial organizations, but make sure that they have published enough data before you embark on your project.
It is up to you to use some initiative and to follow something that you find interesting. It is not advisable to collect data yourself; the effort required would be disproportionate to the marks available, especially since the project would be subject to the university’s and Business School’s ethical policies which involve additional approval and paperwork.
Structure of report
If you look at the marking criteria (included in the module guide), you may consider the following structure:
Introduction: setting context and explaining what has been done and why your report is needed
Report body: including data collection and data analysis
Conclusions: concluding your findings and making recommendations
References
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