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Company One wants an overview of the website activity of its users. Provide insights on CompanyOne’s audience for the first quarter

INSTRUCTIONS TO CANDIDATES
ANSWER ALL QUESTIONS

Instructions:

1. You must use Google Analytics to answer the 10 questions.

2. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOne’s data.

3. Screenshots of the relevant Google Analytics page ARE REQUIRED to support your answer.

Question 1

Company One wants an overview of the website activity of its users. Provide insights on CompanyOne’s audience for the first quarter in 2021 (1Q2021). Describe insights regarding the number of users, new users, sessions, number of sessions per user, page views, pages/session, average session duration, bounce rate, user demographic data (language, country & city), desktop browsers & operating systems data, and mobile operating systems & screen resolution data during this timeframe. Provide screenshots to support your analysis.

Question 2a

Find the number of active users (1 Day, 7 Day, 14 Day, and 28 Day) during March 2021. Calculate the ratio of 1 Day Active Users to 28 Day Active Users, expressed as a percentage. Typically, this ratio is considered a measure of the “stickiness” or retention of users for your website. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. For social sites like Facebook and WhatsApp, the ratio could be a lot higher (> 50%). For Ecommerce sites like CompanyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.

Also, compare the graphs for 1 Day Active Users to 28 Day Active Users. What conclusions can you derive? Please provide a screenshot to support your analysis.

Note: Active Users refers to the number of users who visited the CompanyOne website within the last 1, 7, 14, or 28 days looking back from the last day of the period, which in this case is March 31, 2021.

The metrics in the report are relative to the last day in the date range. Given that your date range is March 1, 2021 to March 31, 2021:

1 Day Active Users: the number of unique users who initiated sessions on your site or app on March 31 (the last day of your date range).

7 Day Active Users: the number of unique users who initiated sessions on your site or app from March 25 through March 31 (the last 7 days of your date range).

14 Day Active Users: the number of unique users who initiated sessions on your site or app from March 18 through March 31 (the last 14 days of your date range).

28 Day Active Users: the number of unique users who initiated sessions on your site or app from March 4 through March 31 (the entire 28 days of your date range).

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