Create Your Own Hypothetical Customer Experience/Satisfaction Questionnaire Survey

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

PROBLEM 1

Problem 1a: Create Your Own Hypothetical Customer Experience/Satisfaction Questionnaire Survey

In your Word solutions file type in a main heading entitled “Final Computer Portion Version A_1” Below this heading, type in the subheading “Problem 1a”.

 

In your Word solutions file, under the subheading “Problem 1a” create your own survey questionnaire similar in Format to Figure 1 Hypothetical Survey Questionnaire (see below). You may find it easier to create this survey within a table. In your survey questionnaire, proceed to replace all the items shown in Figure 1 that are currently in red font, based on the following specifications:

 

You are to create your own hypothetical customer experience/satisfaction questionnaire survey based on the format shown in Figure 1 below, consisting of 2 qualitative variables and 4 quantitative variables that satisfy the following specifications:

All survey questions (variables) are to relate to the same specific hypothetical population of your choice (ie.”regular customers of John Smiths Seafood Restaurant”). Your survey can focus on customers relating to a hypothetical company or government organization offering a hypothetical product ( or products) and/or service (or services). Make sure you create your own hypothetical specified population and do not use the same “names etc.” as used in the surveys presented in the computer part of this course or elsewhere. Avoid plagiarism.

• Your first variable is to be a binary nominal variable ( with two distinct values) with assigned numeric codes “1” and “2”.

• Your second variable is to be an ordinal variable with three distinct values with assigned numeric codes “1”, “2” and “3” .

• Your third and fourth variables are to be continuous variables that describe specific characteristics relating to your population. You should attempt to create variables that could be considered to be independent variables that help predict or explain your fifth and sixth variables (see below)

• Your fifth and sixth variables are to be quantitative variables (either discrete or continuous). You should attempt to create variables that could be considered dependent on your third and fourth variables. In a typical customer experience/satisfaction survey these variables would attempt to measure customer attitudes or behaviour such as: the level of customer satisfaction or the degree to which the customer uses or interacts with the specific product(s) or service(s) or company defined in the survey etc..

 

NOTE 1: Marks will be deducted, if you do not create a customer survey, with the types of variables as described above.

NOTE 2: In ALL your solutions relating to ALL questions relating to Confidence Intervals, Tests of Hypotheses, and Regression, make sure that you finish your solution with a practical interpretation stated in terms of the context of the survey you created.

 

Note: It is okay if some (but not all) of the variables that you use in your survey are variables similar to ones used in the surveys presented in the computer part of this course or elsewhere. You must avoid creating a survey where all variables and all the values for each of the variables are identical to a survey presented in the computer part of this course or elsewhere. In other words, do NOT plagiarize.

 

Problem 1b: Create a Set of 20 Hypothetical Responses

In your Word solutions file, under Figure 1, type in the subheading: “Problem 1b”.

In your Word solutions file under the subheading Problem 1b, create a table similar in format to Figure 2 “Twenty Hypothetical Survey Responses: Sample Data” (see below). In your table proceed to replace all the items in Figure 2 that are currently in red font, based on the following specifications.

You are to create a set of 20 hypothetical numeric responses for each of the six variables in your questionnaire survey according to the following specifications:

• For all the responses, type in numeric values. You will be asked to recode some of these variables in a subsequent problem.

• All numbers should be whole numbers (no decimals, no fractions, no commas, no dollar signs etc)

• For each of your Variables 3, 4, 5, 6, create a diverse set of numbers that is roughly symmetrically distributed, where close to half the numbers are below the mean and the other half of the numbers are above the mean.

 

 

Attachments:

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