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Leading Software company(XYZ Ltd) has online community to promote education and discussion around it’s products for prospects and existing customers. It is one of numerous marketing programs that company have. It is not a direct driver of marketing pipeline (opportunities created by marketing) but company want to understand and what impact XYZ Ltd community engagement has on influencing closed-won opportunities (deals) or accelerating opportunities to become closed-won.
Your assignment is to provide an analysis & your assessment on what type of impact Community has on pipeline closure. You should use your experience, best practices research to prepare your response.
Your analysis should provide your assumptions, methodology and final conclusions/learnings.
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