Does splitting the data by subregion reveal any further findings?

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

Questions that need to be answered:

Main Question:

Does splitting the data by subregion reveal any further findings?

Sub question: 

Has the subregion split changed at all over time? Anything to answer above questions

Tableau: Anything to answer above questions

• Make multiple graphs showcasing the different information/trends from data set

o Break it down by campaign ad

 Evergreen 

 Pool

 Together 

• Graphs for different costs and video views at 25%/50%/75%/100%

• Differences between the costs

SPSS Anything to answer above questions

• Run different tests to see trends from data set

• Different cost analysis

• Video Views analysis

Data Set Notes/Acronyms

• Paid media: media that a brand purchases (e.g., paid advertising, paid search, etc.)

• Owned media: media that a brand owns or controls (e.g., a brand’s YouTube channel, etc.)

• Earned media: media created and/or shared by consumers 

• Impressions - the number of times a piece of content (organic or paid) has a chance to be viewed

• CPM - Cost per Impressions describes the cost of 1,000 impressions. - the M stands for “thousand”

• Clicks - number of times a user clicks on an ad or link to get directed to a predetermined destination (e.g., a website, App Store, e-commerce site,…)

• CPC - Cost per Clicks is the average amount an advertiser would pay for a click

• CTR - Click Through Rate is the number of clicks an ad gets versus the number of impressions (it is a ratio)

• MMO - massively multiplayer online game

• MMORPG - massively multiplayer online role-playing game

• Evergreen – better performing

• Pool - experimental

 

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