Go through the Management Discussion and Analysis Section of the Annual Report

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

 

1. Go through the Management Discussion and Analysis Section of the Annual Report (2020-21) of any ONE listed company (refer to: top 200 companies by turnover - NSE or BSE List). Under Enterprise Risk Management, identify one economic risk and one risk related to Covid 19 Pandemic. Explain and analyse in your own words, what according to the company are the,

a) impacts of these risks on business and

b) what is the mitigation strategy identified & developed by the company to manage these risks.

(10 Marks)

 

2. From the Sustainability Report of any one listed company from across the globe, select any ONE social initiative adopted and practiced by the company. Explain in your own words the following;

(i) the purpose of the initiative – its ethical foundation

(ii) the modality/process of how the initiative is practiced and delivered

(iii) what are the outcomes/impacts expected and whether they are measured, monitored and reported clearly

(10 Marks)

 

3. a. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your behavior across digital platforms and accordingly target their ads, products & services at you. You end up exposing your supposed needs and desires unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads, products & services in the user’s path is known as online behavioral targeting. What is the inherent moral issue here? Why is it an issue? What does law say about it. (5 Marks)

.

 

 

3. b. Marketer’s say prohibition of tracking takes away the marketer’s legitimate right to study consumer behavior. Which side do you agree with and what are your two reasons for doing so? (5 Marks)

 

 

 

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