Using the Visualize tab in Predictive Analytics, compare and contrast the attributes of the stores within the three clusters

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

Segmenting Stores Using Clustering

Nitin Kalé, University of Southern California

Nancy Jones, San Diego State University

 

STUDENT NAME

Your name here

Provide screenshots to support your answers.

Question 2:   List the name of one store in each cluster.

Question 3:   What can the manager do with these segmentation results?

Challenge Activity 1

Choose one cluster to analyze further using visualizations. Provide a detailed description/analysis of the stores within the cluster you have chosen. Based on what you see in this cluster, what kind of marketing strategy to improve sales for the stores in the cluster do you recommend?

Challenge Activity 2

 

Using the Visualize tab in Predictive Analytics, compare and contrast the attributes of the stores within the three clusters. 

Attachments:

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