What are the Factors that Contribute to Customer Buying Intentions within the Retail Industry?

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

• Descriptive Analysis o Demographic Statistics, Mean, Std Deviation, Min/Max, Frequency, Percentage o Histogram Chart Demographic Statistics o Test of Normality

• Reliability and Exploratory Factor Analysis

o KMO and Bartlett’s Test

o Total Variance Explained o Scree Plot (Eigenvalue 1 threshold) o Reliability tests, Cronbach’s alpha o Patten Matrix, Factor loading and cross loadings

research topic is: What are the Factors that Contribute to Customer Buying Intentions within the Retail Industry?

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