Business analytics is on the rise. Firms increasingly require the skills of talented business analysts to deliver data models, insights and managerial solutions. This assignment provides students with the opportunity to explore the basic quantitative skills for conducting data analyses and communicating research results.
You are required to develop a research paper that addresses the top management’s concern about employee retention, an organizational issue relevant to service quality. As shown in the data set (HBAT_data.sav, available at the course Sakai site), there are five key factors to be considered: 1) Job Satisfaction, 2) Organizational Commitment, 3) Staying Intentions,
4) Environmental Perceptions, and 5) Employee Attitudes toward Coworkers. Each factor was operationalized by multiple indicators (or multi-item scale). See the attached pages for details.
You task is to choose the variables of interest (including others in the data set) and conduct a multiple regression analysis using SPSS. In doing so, you need to determine the dependent variable (DV) and a set of independent variables (IVs). Prior to running the data analysis, you should develop research hypotheses based on literature review (see for example, the list of references provided below). And then using data to test the proposed hypotheses and write- up the results, and finally draw managerial implications.
1. An engaging title of the research
2. Introduction (100-150 words)
3. Research objectives (2-3 points)
4. Literature review and hypotheses statements (300-350 words)
5. Analyses and results
o Descriptive statistics of the sample profile
o Check on the assumptions of predictors for multiple regression analysis
o Results of multiple regression analysis and hypotheses testing
6. Managerial Implications (100 words)
Ahmad, A., & Rainyee, R. A. (2014). Which is the better predictor of employee turnover intentions: Job satisfaction or organizational commitment? A literature
review. Business and Management, 6(1), 74-81.
Das, B. L., & Baruah, M. (2013). Employee retention: A review of literature. Journal of Business and Management, 14(2), 8-16.
Hong, E. N. C., Hao, L. Z., Kumar, R., Ramendran, C., & Kadiresan, V. (2012). An effectiveness of human resource management practices on employee retention in institute of higher learning: A regression analysis. International journal of business research and management, 3(2), 60-79.
Mansell, A., Brough, P., & Cole, K. (2006). Stable predictors of job satisfaction, psychological strain, and employee retention: An evaluation of organizational change within the New Zealand Customs Service. International Journal of Stress Management, 13(1), 84.
Appendix (SPSS outputs, when necessary)
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