You will conduct market research on the small business of your choosing from your home country. You will obtain information about the product/service, the purchase influences for the customer - where, how and when they buy the product/service, how they pay and access the product/service. You will create a memo that will deliver five research insights, based on the criteria listed above, about the product/service. In your conclusion, please present a hypothesis regarding the primary challenge the small business faces and propose a recommendation with a focus on a foundational marketing tactic (Price, Place, Promotion, Product) for a focus of the marketing campaign. Your recommendation will be evaluated based on the creativity of your idea, as well as how realistic it is for the small business to implement the idea.
Memo should be no longer than 3 pages in length, Times New Roman, 1.5 spaced. It should be in a memo format. Please include the following info in the interview:
1. Student name
2. Small Business
3. 5 Key Market Research Insights
4. Hypothesis re: Primary Challenge for Small Business
5. Reco for New Strategy Re: Marketing Tactic & Campaign
Please be sure to up APA citation format both in-text, as well as for the bibliography. Primary and secondary research is encouraged for this assignment.
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