which campaign showed the greatest improvement from September to December

INSTRUCTIONS TO CANDIDATES

ANSWER ALL QUESTIONS

1.    Which campaign showed the greatest improvement from September to December?

2.    Assume that the monthly budget for November is $150K.

How would you allocate the budget between the campaigns to maximize profit?

You can invest as much as you want per each campaign, but no more than the amount that was invested originally.

3.    Assume that the monthly budget for September is $150K.

How would you allocate the budget between the campaigns to maximize profit?

You can invest as much as you want per each campaign, but no more than the amount that was invested originally.

 

4.    Assume November’s budget was already invested as detailed in the data, and you cannot change it. If your monthly budget for November was $500K, how would you allocate the rest of the money (on top of existing), knowing that:

a.    Every additional 20% of visits per campaign will cost 20% more (per each visit) than the previous price per visit. [As depicted in graph below].

 

b.    % of visitors that are buying product 1 and 2 stays the same.

Attachments:

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