Marking Scheme:
Part |
Marks |
Score |
|
Total Score |
A |
4 |
|
|
|
B |
6 |
|
|
|
INSTRUCTION: Refer to the Excel Sheet attached in this email to analyze each problem
Problem 1: The United Arab Emirates government honored to organized the Asian Football Cup 2019 competition. Twenty-Four teams participated in the competition that held from January 5, 2019, to February 1, 2019. The football matches held in several stadiums in Dubai, Abu Dhabi, Al Ain and Sharjah. In Al Ain, the matches held in Hazza bin Zayed (HBZ) stadium. Therefore, based on this competition, HBZ management conducted a study with the aim to identify any differences of team officials and players towards Team and Official Satisfaction.
Requirement.
Establish if there is a significant difference and interpret the output result.
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Problem 2: Follow up on Problem 1, HBZ management conducted a study to find any differences of education level towards Team Official and Players Satisfaction. The instruments send through email to all teams using five Likert [Interval Scale] scale of 15 items. The response rate is 67.5%, with only twenty-two teams participated and returned the questionnaires.
Requirement
Establish if there is a significant difference and interpret the output result.
______________________________________________________________________________________________________________________________________
Problem 3: Results from problem 1 and problem 2, have indicate the performance of service quality provided by HBZ management. A further analysis then conducted to identify the interaction between players and team officials towards Reliability of Service Quality; Responsiveness of Service Quality; and Assurance of Service Quality throughout the competition period.
Requirement
Establish if there is a significant difference and interaction. Interpret the output result. _________________________________________________________________________________________________________________________________
PART B. Realizing on the finding of problem 1, 2 and 3, HBZ management hired a private consultant to conduct an empirical study related to inferential statistics of satisfaction among players and team officials. A service quality (SERVUAL) developed by Parasuraman (1985), consisted of Reliability, Responsiveness and Assurance was applied in this study. This study intervened by Organizational Commitment. The sample size of this study involves 76 players and team officials. The research objective of this study as follows:
a. To examine the reliability of service quality towards organizational commitment of HBZ services.
b. To identify the responsiveness of service quality towards organizational commitment of HBZ services.
c. To investigate the assurance of service quality towards organizational commitment of HBZ services.
d. To propose the organizational commitment towards players and team official satisfaction of HBZ services.
e. To confirm the role of organizational commitment in mediating the relationship between reliability, responsiveness, assurance, and players & team official satisfaction of HBZ services.
Note: Answer problem 4, 5 and 6 related to the above research objective.
Problem 4: Conduct Multiple Regression.
a.Develop and analyze the regression equation model.
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b. Test the goodness of fit.
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Problem 5: Conduct hierarchical regression [mediation analysis] for each step.
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Problem 6: Conduct correlation
analysis. ______________________________________________________________________________________________________________________________________________
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