Best Ever 111+ Research Topics for Marketing By Experts

Research Topics for Marketing

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

  1. A study on consumer buying behavior for Coca-Cola.
  2. The distribution system in small-scale companies and multinational companies. Compare.
  3. Business marketing paradigms and tactics in the modern market.
  4. Use of CPR (Corporate social responsibility) by companies to build their brand.
  5. Marketing research and business sales. Define the relationship between them, their need, and their importance.
  6. Different market segments.
  7. Impact of globalization on consumer behavior.
  8. Covid-19 and its effect on the global economy. 
  9. How does advertisement on TV affect consumers’ top mood?
  10. Impact of advertising in the recession period.
  11. Marketing strategy in the fashion industry.
  12. Using Starbucks as an example. Explain International Market Entry.
  13. Views on celebrities promoting brands. Result and impact on return on investment.
  14. Artificial Intelligence.
  15. Conversational Marketing.
  16. A new trend of marketing- Video Marketing.
  17. Digital Marketing and Search engine optimization.
  18. The strongest form of marketing strategy- The influencer market.
  19. Marketing and Social media management.
  20. Importance of email in the market: Email Marketing.
  21. How important is information and computer technology (ICT) in Supply Chain Market?
  22. Impact of ICT on Supply Chain Market.
  23. Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
  24. Content promotion on Pinterest. Briefly explain.
  25. How can you boost followers on Instagram?
  26. How to organically increase Return on ad spend.
  27. Advantages of following your competitor on social platforms.
  28. Social Media Marketing Strategy: Dos and don’ts.
  29. How to create content that is engaging? 
  30. The most successful and powerful form of promotion.
  31. Social media and consumer behavior. Their relationship and impact on each other.
  32. Effective ways of generating leads.
  33. Expected trends in the future for marketing. 
  34. Methods of creating a captivating e-newsletter for the public’s attention.
  35. Importance of Brand name, Brand image, and reputation.
  36. Thought of running a business without marketing. Views, pros, and cons.
  37. Facebook advertisement promotion: effective or not.
  38. How often a business should launch new campaigns?
  39. Are giveaways on social media worth it?
  40.  How huge a Giveaway should be according to the business scale?
  41. The whole strategy for making content go viral.
  42. Is Snapchat capable of effectively advertising?
  43. Effective and unique campaign ideas.
  44. Difference between the quality of small business products and well-known business products.
  45. Should radio still be preferred as an advertising option?
  46. Facebook versus Instagram: which is best for marketing?
  47. Difference between leads generated from Facebook and leads generated from Instagram.
  48. Click-baited sponsored content. Impression on the consumer.
  49. Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
  50. Influence of BREXIT on UK financial institutions.
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List of Popular Marketing Research Topics

  1. Personalization is essential in marketing.
  2. The impact of the marketing mix on organizational performance.
  3. The significance of STP analysis in any corporate organization.
  4. What effect does television advertising have on the customer’s overall mood?
  5. How can lockdown scenarios affect the organization’s public relations efforts?
  6. The significance of environmental auditing in developing efficient marketing strategies.
  7. One of the most popular green advertising taglines is “Just Do It.”
  8. Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

  1. What is pillar content, and how can it help you increase sales?
  2. Marketing content repurposing for startups.
  3. The most important elements of every effective content marketing.
  4. When should you use micro-content in content marketing campaigns?
  5. The most powerful content promotion techniques. 
  6. The advantages of one-step vs. Multi-step content marketing campaigns.
  7. Lead generation content marketing strategies.
  8. How to increase email subscription rates using content.
  9. As an emerging content marketing strategy, interactive content marketing.
  10. Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

  1. Lack of business visibility.
  2. There is no marketing strategy.
  3. Inconsistencies in the value communication of products or services.
  4. Innovative marketing solutions are not worthwhile to invest in.
  5. Market research that could have been better executed.
  6. The departments of marketing and sales need to be linked.
  7. A company does not keep track of its customers’ past interactions.
  8. My company is too small to succeed without marketing.
  9. The marketing department relies on traditional marketing strategies.
  10. The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

  1. Evaluating the effectiveness of online distribution channels for small businesses.
  2. Understanding the impact of delivery speed and convenience on consumer buying decisions.
  3. Analyzing the role of social media in driving online sales for distributors.
  4. Assessing the impact of new payment methods on distribution channels.
  5. Examining the effect of personalized marketing on customer loyalty for distribution companies.
  6. Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
  7. Understanding the importance of data analytics in optimizing distribution strategies for retailers.
  8. Analyzing the impact of e-commerce on traditional distribution channels.
  9. Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
  10. Investigating the role of influencer marketing in promoting new products for distributors.
  11. Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
  12. Understanding the role of customer service in enhancing the customer experience for online shoppers.
  13. Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
  14. Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
  15. Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
  16. Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
  17. Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
  18. Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
  19. Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
  20. Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.
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Digital Marketing Blog Topics In 2023

  1. The Future of SEO: How Artificial Intelligence Will Change the Game
  2. Personalization in Digital Marketing: Strategies to Reach Your Target Audience
  3. The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
  4. Social Media Marketing Trends: What to Expect in the Next Five Years
  5. The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
  6. The Ethics of Digital Marketing: Balancing Privacy and Personalization
  7. The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
  8. The Future of Email Marketing: Automation and Personalization
  9. Emerging Technologies and their Impact on Digital Marketing
  10. The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

  1. To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
  2. To assess the marketing approaches that influence consumer buying behavior.
  3. The impact of inorganic over organic reach on several social media platforms.
  4. To identify how brands exploit impulsive buying.
  5. To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
  6. To examine the difference between advertising & creating brand equity.
  7. The impact of brand strategies and advertising on youth.
  8. To identify which social media platforms are used most by brands to reach their customers for create awareness
  9. To determine the factors and elements that emphasize the development of emotional connection with the customers.
  10. To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic. 

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

  1. Marketing shift in the retail sector – A case of Covid – 19
  2. Vaccine Access & Inequality
  3. “Common Good” vs Medical Privacy

Also, Read

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you. 

INTRO: Foundation of the thesis


Stating the purpose.

Stating the thesis.

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MAIN BODY: Argument 1: Precise explanation.   

Support evidence. 

Argument 2: Precise explanation.   

Support evidence. 


Argument 3: Precise explanation.   

Support evidence. 



Restate the argument. and summarize everything 

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about. 

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place. 

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

Be Real

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research. 

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.


All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing, then contact our marketing assignment writer.

Frequently Asked Questions (FAQs)

Q1. How to select the best research topic for a marketing thesis?

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper
2. Survey Research Paper
3. Cause and Effect Research Paper
4. Experimental Research Paper
5. Analytical Research Paper
6. Argumentative Research Paper
7. Problem-Solution Research Paper

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