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what is the Customer Fall Out Rate, meaning what % of customer base repeats after getting acquirew

INSTRUCTIONS TO CANDIDATES
ANSWER ALL QUESTIONS

1.   1   What is the growth trend from the start to the end, present the analysis for the following set of KPIs, analyze Month on Month Growth;

New Customers Acquired, Total Transacting Customers, Repeat Customers, Bills, Sales, Products Bought, Avg. Bill Value, Avg. Products in Each Bill, Avg. Single Product Price

 State your observations very clearly & recommend associated actions?

 2.  What is the Customer Fall Out Rate, meaning what % of customer base repeats after getting acquired? Show the trend between Lifetime Visits and Customer Count?

 State your observations very clearly & recommend associated actions?

 3. Of the customers who Repeat, what is the average gap between any 2 successive visits?

 State your observations very clearly & recommend associated actions?

 4. Product Affinity, category popularity, weekday vs. weekend, and any other important trend?

 State your observations very clearly & recommend associated actions?

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