we have to position/reposition the \"Cafe Cofee Day\" Company, for that we need to develop a marketing strategy

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Marketing Management Project- CAFÉ COFEE DAY

-Here we have to position/reposition the "Cafe Cofee Day" Company, for that we need to develop a marketing strategy

- you could focus on a single product of the CAFE COFEE DAY company and You could also define a geographical scope. An example could be - 'Reposition Classic Cappuccino in Rajasthan' [NOTE: This is just for your understanding purpose, but select a product which can help us generate high revenue using our marketing strategy after thorough analysis] 

-The project is divided into 2 phases:

 For phase 1: we need to submit

1) Situation analysis (5Cs analysis) 

2) Segmentation, Targeting, and Positioning.

After we submit report on above for phase 1, we get comments from our professor in 2-3 days and considering those feedback, we can start phase 2

 For phase 2:  we need to make a detailed marketing strategy for our product of cafe cofee day [WILL SHARE MORE DETAILS AFTER PHASE 1]

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